Business Development and Marketing Associate for Life Sciences (Marketing Specialist 2)
Stanford University
Application
Details
Posted: 17-Mar-23
Location: Stanford, California
Type: Full-time
Salary: Open
Internal Number: 98219
SCHOOL/UNIT DESCRIPTION: The Office of Technology Licensing (OTL) was established in 1970 to manage the intellectual property assets of Stanford University. OTL evaluates, markets, and licenses technology owned by the University. OTL's mission is to encourage effective technology transfer for the public benefit as well as generating royalty income for Stanford to benefit research and education. OTL is one of the country's most active offices in the field of technology transfer from the university to industry. Our staff, most of whom are professionals engaged directly in licensing, manages over 3,000 active dockets.
Our VPDoR Diversity Journey:
We create a hub of innovation through the power of diversity of disciplines and people.
We provide equitable access and opportunity to all members of the community in order to do their best work, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
We listen to and value all colleagues who bring diverse perspectives to the advancement and development of a respectful community.
We promote a culture of belonging, equity, and safety.
We embed these values in excellence of education, research, and operation.
POSITION SUMMARY: The Office of Technology Licensing (OTL) at Stanford University seeks a Business Development and Marketing Associate for Life Sciences (Marketing Specialist 2). This position should, under the guidance of senior management, participate in the development and implementation of marketing initiatives, enabling programs, services, events and/or products to meet business objectives. Main marketing activities will be centered around creating marketing programs for Stanford inventions and technologies in the life sciences in order to find the appropriate companies to communicate the ability to commercialize the technology. With limited supervision from the Marketing Manager, this role creates and manages marketing plans and programs that elaborate value in greater depth for elevator pitches and for in- person and/or video conference meetings. This position is responsible for crafting presentation / pitch decks and planning other relevant business development and marketing events, and drives cross-functional collaboration across the organization.
The preference for this position is to be based at the Stanford work location with the option of a hybrid work arrangement, subject to operational need. Hybrid work arrangements require a regular presence at the Stanford work location that is determined based on business needs, and is typically two, three, or four days per week or an equivalent amount of time monthly. A remote worker arrangement may be considered, depending on business needs. Remote workers' schedules are based on the Pacific Time zone.
This is a 100% FTE, benefits-eligible position. For consideration, please submit resume and cover letter. All final candidates must complete a background check.
CORE DUTIES:
Recommend and execute marketing strategies to meet business objectives.
Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
Oversee design and production of marketing materials from inception to deployment.
Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
Plan and execute events to support marketing objectives.
Manage vendors/consultants on specific projects.
Manage project/program budget(s) and coordinate invoice processing.
May oversee interns and other contingent staff; provide staff training.
MINIMUM REQUIREMENTS:
Education & Experience: Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
Preferred Education & Experience: Bachelor's degree in Life Sciences and at least two years of relevant experience in academic Technology Transfer or combination of education and industry business development/marketing experience.
Knowledge, Skills and Abilities:
Previous experience in product, program and/or services marketing.
Ability to drive cross-functional groups toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Understands how to implement integrated marketing programs across channels including digital and print.
Experience with market research and data analysis.
Demonstrated problem solver.
Excellent written and oral communication and presentation skills.
Certifications and Licenses: None.
PHYSICAL REQUIREMENTS*:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
WORKING CONDITIONS:
Occasional work on evenings and weekends
WORK STANDARDS:
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
This role is open to candidates anywhere in the United States. Stanford University has five Regional Pay Structures. The compensation for this position will be based on the location of the successful candidate.
The expected pay range for this position is $81,000 to $123,000 per annum/hour. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs.
Why Stanford is for You Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
Discovery and fun. Stroll through historic sculptures, trails, and museums.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Why work at Stanford?Stanford University has changed the world, over and over again.We are one of Silicon Valley's largest employers - and also one of the most unique. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. This passion makes Stanford an intensely creative, rewarding, and challenging place to work. At the same time, our traditions of respect and collaboration sustain a humane, supportive environment in which to pursue your life and your career.At Stanford you'll work with bright, diverse, dedicated people. You'll find encouragement to learn and grow. You'll enjoy excellent benefits and an outstanding environment. How will it change you?
