Key School seeks a Director of Digital Media Marketing for the 2023-2024 academic year. Primary responsibilities include planning, developing, implementing and managing the School’s overall digital marketing strategy and supporting the work of the Office of Communication.
Supports the School’s external communications, website management, social media, and multimedia efforts
Manages the Key School website, including continually auditing website content and, if needed, drafts or edits copy and photos
Analyzes and generates analytics to help better understand the Schools users, and creates data drive reports to guide website improvements and marketing materials
Responsible for analyzing and documenting key drivers of website performance, including the impact of social media, paid media tactics, site changes, and events, and recomended
Oversees SEO management in conjunction with website provider and maintains awareness of industry SEO best practices
In conjunction with fellow Communication team members, provides content and design support for Instagram and Facebook
Responsible for recording and editing all Key-branded video content for Admissions, advancement, athletics, college advising, and the Head of School
Manages Key School video archives, including oversight of the School’s YouTube channel and uploading and archiving content
Contributes to the development of school marketing materials, including paid advertising, print collateral and direct mail pieces
As needed, drafts or edits content for Key School publications, website and social media with an eye toward consistency of message and in support of school-wide goals of recruitment, retention, community building, and fundraising
Assists with other School projects or events, as needed
The Ideal Candidate Possesses the Following Characteristics:
Extensive experience with website design and management; familiarity with Finalsite is ideal
Marketing expertise; effective management and promotion of brand identity and development of messages for use with a broad range of constituencies
Strong story-telling skills and ability to identify “stories” for marketing to core constituencies
Excellent written communication skills, including proofreading and copy-editing
Experience planning, shooting and editing short and long-form video content
Familiarity with design and video editing platforms such as Canva and Final Cut Pro
Ability to work independently and to be proactive
A self-starter with the capacity to build relationships and engage students, parents, staff, and colleagues
Strong organizational and planning skills with the ability to think strategically and creatively
Ability to manage multiple projects with varied timelines, sometimes on tight deadlines
Demonstrated ability to build strong working relationships across multiple departments
Commitment to Key School’s Mission and values
Demonstrate cultural competency, including the various dimensions of diversity, including gender, race, and ethnicity
Bachelor's degree; Master’s degree preferred
Three years of experience in marketing, communications or branding
Experience in website management
The demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Daily desk work, including significant amounts of telephone and computer time; as part of daily routines, the ability to move around a mid-size campus with uneven pavement and manage stairs; frequent walking inside and outside responding to campus issues and/or checking on various departmental progress.
Key School offers competitive salaries and a comprehensive benefits package including health, dental and vision insurance, a generous 403(b) Plan, and much more.
Key is a Google Workspace for Education school. Candidates should be proficient in using Google applications, have a solid understanding of cloud-based storage and file-sharing platforms, and efficiently manage email and scheduling using Gmail and Google Calendar. They should be proficient in virtual communication tools such as Zoom or Google meet and have basic troubleshooting skills to resolve common technical issues that may arise in the classroom.
Occasionally, there may be business and school functions that will require your presence to work flexible hours, including nights and/or weekends and travel outside of Annapolis.
About the School
Founded in 1958 by professors from St. John's College, Key School engages children from 2.5 years of age through grade 12 in a progressive, coeducational, college-preparatory program on its picturesque 15-acre campus 4 miles from downtown Annapolis.
Key School is a dynamic, tight-knit community deeply committed to ensuring students are supported and challenged to excel educationally and personally and be confident, courageous, critical thinkers prepared to engage with the world. Our Community is as diverse as it is warm and welcoming.
Commitment to Diversity, Equity, Inclusion, and Belonging:
Key is particularly interested in candidates with experience in creating inclusive school settings and who are culturally responsive. We are seeking candidates with a commitment to educational equity and justice. We learn and grow both as individuals and as a school community when students and adults of diverse backgrounds, abilities and identities develop an understanding of and respect for our commonalities and differences. Together, we have created a community that reflects diversity across a broad spectrum and will help fulfill Key’s promise to prepare our students for the challenges and responsibilities they will assume in an increasingly connected yet diverse and pluralistic world. The diverse student body is 39% students of color, and 32% of our students receive financial aid to create a socioeconomically diverse community. Learn more about our Diversity, Equity, Inclusion, and Belonging at Key.
SCHOOL CULTURE STATEMENT
Founded in 1958 by professors from St. John's College, Key School engages children from 2.5 years of age through grade 12 in a progressive, coeducational, college-preparatory, day program on its picturesque 15-acre campus located 4 miles from downtown Annapolis. Perhaps no mandate in Key School's Mission Statement lies closer to the heart of the community than its injunction to "Sustain an ethical school culture that engenders an inherent respect for the dignity of every human being, recognizes that personal liberty must be balanced by personal responsibility and individual action by the needs of others, and stresses to all members of the School community the importance of trust, mutual respect, and compassion."
Key students are collaborative critical thinkers who are motivated and open-minded. Highly committed to their students, Key faculty and staff are supportive, industrious, creative, and approachable. A student-centered environment, Key places great value on respectful open discourse among students and adults alike.
With a commitment to diversity, equity and inclusion, Key is particularly interested in candidates with experience in creatin...g inclusive school settings and who are culturally responsive. We are seeking candidates with a commitment to educational equity and justice. Key School is an equal opportunity employer.