Assoc Director of Digital Marketing in New Haven, CT for Yale University

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Assoc Director of Digital Marketing

1. Devise strategies to grow awareness, interest and engagement among target audience. Develop online content strategy that derives optimal value from original research and events, ensuring relevance for target audiences. Monitor new channel growth with target audience and adapt strategy as needed.2. Manage development of a consistent stream of content for website, newsletters, and blog. Oversee work of others who develop content. Identify and vet new potential agencies and freelancers for content creation. Provide an editorial perspective.3. Develop a robust social media content calendar to grow base of followers on LinkedIn, Twitter, and YouTube. Develop KPIs to track progress to goals.4. Creatively develop lead-nurturing campaigns for programs and events.5. Track conversion rates for al

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