The Marketing & Patron Acquisition Manager works to implement initiatives to build audiences for all DPAA performances and programs. The Manager works collaboratively with department peers to devise strategies that attract first-time ticket buyers and foster conversion toward multi-ticket and subscription purchases using principles from The Long-Haul Model.
The Manager is a key contributor to the planning process: they help to outline strategy and are responsible for proposing tactical methods to achieve department goals. They maintain a budget and work with a team of vendors—printers, photographers, designers, and the like—to output supporting collateral. Finally, the Manager analyzes results, reports on campaign effectiveness, and proposes the next steps.
Who you are:
Organized, creative, and productive, you are able to devise strategies that help everyone to discover a love for the arts! You recognize barriers, consumer purchase patterns, and industry trends, and you work to implement new ideas that raise brand awareness, increase audiences, and enhance the consumer experience.
Who we are:
We’re a vibrant and creative marketing team consisting of a Vice President of Marketing & Audience Development, Director of Communications, Engagement & Patron Services Manager, and Marketing Coordinator. Together, we share our passion for the arts, and help to shape the way in which our community perceives and interacts with our offerings.
What we’ll achieve together:
You’ll help us to achieve a greater impact in our community as we actively demonstrate that all are welcomed and invited to participate in the arts. Together, we’ll work to raise the profile of the organization, meet sales goals, and ensure that the arts continue to thrive in Dayton, Ohio.
Bachelor’s degree in Marketing, Communication, Arts Management, or equivalent combination of education and experience; a master’s degree is a plus
3+ years of experience in marketing, communications, or relevant field
Able to work evenings and weekends throughout the performance season
Outstanding communication skills: interpersonal, verbal, and written
A passion for the performing arts is a plus
Strategic planning and implementation
Building robust multi-media / multi-channel marketing campaigns to grow general awareness and earned revenue
Hiring and managing contractors
Reporting, analysis, and budgeting
Microsoft Office Suite
Adobe Creative Suite
CRM platforms, and specifically, Tessitura
CMS platforms, and specifically, Wordpress and TNEW
Email marketing platforms such as Mailchimp or Constant Contact
Digital marketing via Meta or the Google Display Network
SEO / SEM
DUTIES AND RESPONSIBILITIES
Aid in crafting and executing an annual marketing plan consisting of activities, timeline, and budget
Launch season and event-specific campaigns to build awareness, excitement, and sales using an integrated, multi-media approach inclusive of digital marketing and social media, as well as print advertising, direct mail, billboards, broadcast media, and other channels
Identify target audiences and produce key messaging for each segment
Act as the primary website administrator
Oversee survey distribution and collection, implementing best practices. Analyze data and report on findings
Oversee data pulls, purchase lists, and/or complete trades to reach prospective new buyers
Analyze efforts, measuring the success of all acquisition programs and adjusting strategies and/or messaging as needed
Oversee the production of print and digital performance programs, ads, signage, promotional items, and other collateral
Provide support to other departments by fulfilling collateral requests, routing to vendors and department heads as necessary
Manage the marketing archive
Act as brand ambassador and help to enforce standards and ensure consistency across the organization
Assist with special events and community outreach
Provide onsite support at performances and events
All other duties as assigned
Significant evening or weekend functions or performances
Standing for extended periods of time
Moving/lifting objects, boxes, and furniture as needed/allowed, not to exceed 20lbs.
COMPENSATION & BENEFITS
Starting at $50,000 per year; negotiable based on experience
Dental and Vision Insurance
Paid Time Off
To apply, please submit a letter and resume detailing your interest and qualifications by email to firstname.lastname@example.org.We will only contact those candidates whom we consider for the role. No phone calls, please.
In accordance with applicable federal, state, and local laws, the DPAA is committed to a policy of nondiscrimination and equal employment opportunity. All employment decisions will be made without regard to race, color, gender, religion, sexual orientation, national origin, ancestry, age, pregnancy, marital status, political affiliation, veteran status, or non-job-related handicap, or any other protected characteristic. This applies to all areas of employment, including but not limited to recruitment, selection, promotion, compensation, and termination.
ABOUT DAYTON PERFORMING ARTS ALLIANCE
The Dayton Performing Arts Alliance (DPAA) was formed in July 2012 as the result of a groundbreaking and innovative merger between the Dayton Ballet, the Dayton Opera, and the Dayton Philharmonic Orchestra. Today, the DPAA is the largest performing arts organization in the greater Dayton community, with a mission to be the community’s indispensable source for traditional, diverse, and innovative experiences in ballet, opera, and orchestral music.
Our driving purpose is to inspire as many people as possible to fall in love with the classical performing arts. Ten years after the merger, we are completing the journey of becoming a single, integrated organization working together toward that shared, foundational purpose. We believe that the arts are for everyone, and we strive to put that into practice in everything we do. We believe that in order to serve our community well, we must reflect it well. Inclusion, diversity, equity, and access are central to our journey as an organization, and we seek new colleagues who, whatever their responsibilities, can help us make progress on that mission with commitment and authenticity. Learn more about DPAA at daytonperformingarts.org.