Director of Marketing and Communications (5887U), College of Chemistry, Dean's Office - 58842
University of California, Berkeley
Location: Berkeley, California
Internal Number: 4576632
Director of Marketing and Communications (5887U), College of Chemistry, Dean's Office - 58842
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu.
The College of Chemistry is comprised of:
The Department of Chemistry
The Department of Chemical and Biomolecular Engineering
Both disciplines provide the opportunity and means for addressing major scientific and technological challenges, such as climate change, increasing the world's food supply, synthesizing new materials, and discovering and delivering important drugs. The College prides itself on a balanced approach to science, with research areas ranging from experimental to theoretical. Faculty in both departments are engaged in teaching and research in a wide range of applications and subdisciplines.
The College of Chemistry is consistently ranked as one of the best places on earth to learn, teach, and create new tools in the chemical sciences. This is no accident. It's the direct result of exceptional scholarship as well as thousands and thousands of donations from our loyal alumni, parents and friends. They make the College possible.
The College Relations and Development team within the College of Chemistry is responsible for supporting the research and educational priorities through private philanthropic support and bespoke engagement opportunities.
Application Review Date
The First Review Date for this job is: September 21, 2023
Direct the development of an overarching audience growth and development strategy to grow and sustain the College's internal and external stakeholders.
Oversee the development of engaging and informative content on owned channels, with a focus on social media and newsletters, and working closely with the Senior Assistant Dean and other Communications and Marketing team members to identify priority messaging.
Monitor, analyze, and share analytics and data to advise the broader College Relations and Development team and colleagues across the College on optimal audience development and engagement strategies.
Proactively share out audience development insights and best practices to key stakeholders.
Build an organizational brand and create tools for positioning the organization strategically as the #1 publicly funded college of chemistry in the nation.
Audience Growth, Content and Marketing Strategy, and Execution:
Direct the development of engaging digital content to grow and sustain the college's main audiences: current and prospective students, faculty, staff, media, affiliated and unaffiliated friends, advocates, sponsors, partners and supporters of the college and the chemical sciences overall.
Establish and articulate a distinct voice and tone for the College of Chemistry's primary social media accounts and ensure that content on these channels reflects the College's key messages.
Develop and sustain vendor relationships and strategic partnerships related to audience growth, marketing, and content distribution.
Report on results of these partnerships and offer recommendations for refining our approach or determining if partnerships should be discontinued.
Manage RFP, procurement, and contract processes as needed.
Identify and pursue influencer and brand ambassador opportunities in order to further overall audience development goals.
Implement plans and workflows for social listening and community management with backup coverage.
Identify opportunities for international social media outreach and marketing.
Provide oversight of the Dean's social media strategy, and occasionally identify high-impact opportunities for the Dean on social media and in relation to audience growth and marketing goals.
Management and Administration:
Guide the college's senior leadership with strategic advice and support related to our college's branding, marketing, and communications, including interviewing faculty to report on their research, awards, and historic breakthroughs.
Coordinate with communications leaders throughout the University and its divisions on high-level digital communications opportunities as appropriate.
Serve as the point of contact for the College of Chemistry to UC Berkeley's University Communications, Public Affairs, the communications teams at Berkeley Lab and University Development & Alumni Relations (UDAR).
Regularly contracts on and off campus designers, printers, writers, videographers, and photographers for projects.
Manage one full-time Web Manager and oversee one student worker, including their recruitment, retention, coaching, mentoring, approving annual work goals, and addressing performance issues and conducting annual performance reviews.
Review and collaborate on their work.
Offer proactive recommendations to achieve workflow and quality improvements.
Analytics and Knowledge Sharing:
Develop contextualized reports with actionable insights informing internal audiences on best practices for web, social, and other communications.
Serve as industry expert on emerging trends and engagement strategies in social media, search, and other digital communications.
Evaluate available technologies and processes to streamline, improve, and otherwise refine the College's communications and marketing efforts.
Direct the college websites overall SEO strategy.
Five to ten years' experience in marketing or communications roles and demonstrated reliability in a communications environment.
Demonstrated ability to coach direct reports, and recruit new staff.
Knowledge of digital marketing platforms, i.e., Google Ads, Facebook Ads.
Experience managing marketing budgets, vendor identification workflows, and RFP processes.
Excellent oral and written communication skills.
Demonstrated versatility in writing styles, including social media posts, short pieces for the web, and marketing copy.
An eye for design, and strong skills within design software, i.e., Adobe Creative Suite, Canva, etc.
Creativity and proven record of developing engaging content from pitch to post.
Bachelor's Degree in Marketing, Advertising, Public Relations, Communications, English, or related field and/or equivalent experience/training.
Proven experience developing engaging content within the field of higher education, tech, science, or journalism generally, and/or chemical sciences specifically.
Strong familiarity with basic science concepts and/or best practices in higher education marketing.
Past work in video production and/or web design.
Early adopter of new media, social trends, and technology.
Desire to lead, coach, and elevate a team and its work.
Advanced skills to create, develop, and implement long and short-term strategic communication plans.
Advanced skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information.
Excellent written, verbal, interpersonal communications, active listening, and political acumen skills.
Excellent analytical, critical thinking, project management, and problem recognition, avoidance, and resolution skills.
Must possess technical writing abilities to synthesize complicated scientific research into approachable feature stories for our alumni and donors, an ability to interview and develop stories about faculty, students, alumni, and donors.
Possess the ability to manage marketing and communication needs across all mediums -- print, email, web, social media, video, etc.
Salary & Benefits
For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.
Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.
The budgeted salary or hourly range that the University reasonably expects to pay for this position is $95,300.00 - $140,000.00.
This is a 100% full-time (40 hours per week), career position that is eligible for full UC benefits.
This position is exempt and paid monthly.
How to Apply
To apply, please submit your resume and cover letter.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.