JOB DUTIES: Reporting to the Vice President of Student Life the Director of University Marketing and Communications serves at the Chief Marketing and Communications Officer of the University. The Director is responsible for developing and executing a comprehensive digital and multi-media marketing strategy to increase brand awareness, attract prospective students and employees, and to engage current students, faculty, staff, alumni and other stakeholders. The Director will have a strong knowledge of digital marketing strategies and tactics, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) and content marketing. Additionally, the Director of University Marketing and Communications will have responsibilities related to