Location: Remote US but preferable to New York City Metro or Tri-state area / Eastern Time Zone
Who We Are: Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. We believe that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. In short, we help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.
At automotiveMastermind, we thrive on high energy at high speed. We're an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams are passionate about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class.
Our cultural values of "Drive" and "Help" have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.
automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com.
Position Summary: As VP, Product Marketing & Enablement, you will lead a talented group of product marketing managers and the commercial enablement team to drive growth and competency in our Commercial Organization. You will work closely with our VP of Marketing and Chief Product Officer to define the market approach and positioning for products and packages, perform segmentation of the market understanding its composition, and lead successful product launch campaigns.
From an Enablement standpoint, you will oversee a robust, high-touch onboarding and continuing education program for our Commercial teams and develop high-quality product training for our customers to enable them to meet their goals.
As VP of Product Marketing & Enablement, you and your team will:
Create holistic product marketing and product launch roadmaps including well-defined market requirements, product positioning, value propositions, product naming, launch planning, and messaging.
Define the market opportunity for products, including segmentation and competitive analysis.
Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook.
Work constructively and seamlessly with cross-departmental verticals including, but not limited to, Product, Marketing, Engineering, Finance, Customer Support, and Operations, to create Sales Enablement plans.
Provide market insights to drive the development of campaign strategies including demand creation and reputation building.
Serve as market-facing SME/thought leader for the product/company/industry and interface with industry analysts as the company representative.
Create product retention and upsell/cross-sell product positioning to accelerate product adoption and mitigate cancel/down-sell risk.
Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.
Optimize Commercial team onboarding and certification materials and process.
Coordinate large, in person and/or virtual events that focus on the development and training of the broader Commercial team.
Lead the creation of training frameworks, materials, templates, and standards that scale - this includes drafting, editing, maintaining, and publishing documents, videos, and interactive courses for internal and external audiences.
Produce and manage learning paths in our Learning Management System (LMS)
Curate our digital library of relevant learning content and train on new features and product launches.
Develop customer references, testimonials and case studies for external and internal use.
Thoughtfully mentor and elevate teammates in their self-confidence, public speaking, organizational habits, and understanding of technology.
Who You Are:
15+ years of leadership experience across Marketing, Product, Training, and/or Sales functions
Bachelor's degree in Business, Marketing, or related field preferable
Proven leader with strong written and oral communication skills, and an ability to influence and collaborate cross-functionally.
Deep understanding of sales and marketing processes, customer behavior, and market trends
Strong management skills across functions including marketing planning, vendor management, presentation skills, and event/budget planning.
Strong ability to prioritize, focus, simplify, and execute large scale initiatives and campaigns.
Compensation/Benefits Information (US Applicants Only):
S&P Global states that the anticipated base salary range for this position is $143,100 to $258,600. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role.
In addition to base compensation, this role is eligible for an annual incentive plan.
This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us
Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.