Title: Assistant Director of Service Line Marketing
Org Unit: Marketing
Work Days: Monday-Friday
Exemption Status: Exempt
Salary Range: $139,100.00 - $186,400.00
*As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices Position Summary
The Assistant Director of Service Line Marketing is a key leader of the marketing and External Affairs team responsible for setting overall marketing strategy and developing and executing marketing and communications objectives, strategies, and tactics for assigned clinical departments to drive growth and efficiencies. Collaborates cross-functionally with key internal partners to enable consistent application of the Weill Cornell Medicine brand and ensures seamless utilization of content across channels. Establishes metrics and goals/success criteria and milestones that align with institution and department goals and measures the effectiveness of marketing plans. This position is a key driver of enhancing marketing capabilities and expanding influence across the institution.
Develops the marketing and communication strategy and manages the ongoing implementation of fact based, goal focused programs and initiatives for assigned WCM clinical departments.
Provides strategic direction, leadership, and motivation for a team of service line marketers. Hires, leads, coaches, and trains the service line marketers team.
Influences and organizes a community of marketers and communicators resident outside of External Affairs.
Collaborates with Clinical Department Chairs, leadership, and physicians to establish achieved marketing direction.
Partners extensively with Physician Organization Marketing, Brand, Media, and Social Media teams, Gift Officers, and other External Affairs colleagues to effectively and efficiently meet institutional and departmental objectives.
Provides guidance for and/or resolves complex problems or conflicts.
Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.
Guides the development and execution of clinical departments' internal and external marketing and communications.
Communications from Chairs, internal and external presentations, market research, web content, collateral, events (live and webinars), signage, and departmental social media accounts.
Evolves and expands the current service line model so that the Clinical Departments, and Institution benefits from centralized support.
Serves as service line subject matter expert and resource
Bachelor's Degree in Marketing, Communications, Business or related field
Undergraduate degree in Marketing, Communications, Business, or related field. Master's degree or similar advance degree preferred.
Minimum 8-10 years of experience in related field; academic or health care marketing preferred.
Experience in a brand manager role or at a health care marketing agency.
Demonstrated success in managing/leading cross-functional teams.
Knowledge, Skills and Abilities
Skilled communicator who encourages honest, open dialogue at all levels of the organization.
Results-oriented leader who can manage large volume of assignments from multiple sources.
Creative and collaborative individual willing to take a 'hands-on' approach to design and implement effective programs.
Ability to seek and apply primary and secondary research findings into short and long-term recommendations.
Politically astute and respectful. Able to work effectively with all levels of physician and administrative leadership.
A team player who is inclusive and contributes to building unity behind a mission and specific initiatives. Negotiates collaborative partnerships and welcomes growth and change.
Licenses and Certifications
Working Conditions/Physical Demands
Weill Cornell Medicine is a comprehensive academic medical center that is committed to excellence in patient care, scientific discovery, and the education of future physicians and scientists in New York City and around the world. Our doctors and scientists - faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization - are engaged in world-class clinical care and cutting-edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian/Lower Manhattan Hospital, NewYork-Presbyterian Hospital/Brooklyn Methodist Hospital, NewYork-Presbyterian Hospital/Westchester Behavioral Health Center, and NewYork-Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients - the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity Employer. Weill Cornell Medicine provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.
Weill Cornell Medicine is a global healthcare leader known for the world-class patient care, cutting-edge research and top-ranked education. Every day, the employees of Weill Cornell Medicine improve lives across the city and around the globe. They help patients stay well, and our benefits and programs aim to help our employees and their families stay well by supporting their physical, financial, and professional health.