Job Description:

• Oversees communications to a wide variety of prospective student audiences using compelling and engaging content in written and visual formats.
• Acts as the primary Slate admissions communications administrator. Manages the day-to-day operation, use, and configuration of communications in the CRM.
• Supports the graduate admissions team to ensure the delivery of comprehensive communication plans through Slate.
• Processes communication campaigns in support of Enrollment Management strategy. The campaigns include text communications through a texting platform.
• Develops, tests and manages new email templates, ensuring they are responsive and mobile friendly Quality assurance; ensuring the accuracy and integrity of the audience populations and communication flows.
• Develops queries for target audiences and ensures the accuracy of data before sending communications.
• Develops reports and measures analytics; A/B tests and tracks results to monitor and optimize message effectiveness in conjunction with enrollment goals.
• Maintains awareness of, shares and utilizes email best practices including browser/client/device compatibility, optimizing deliverability and message standards.
• Creates and executes long-term plans for the function of the CRM, Slate, within the department as it relates to prospect communications.
• Provides information and data/statistics used in the analysis and evaluation of the performance of enrollment management systems.
• Develops reports and dashboards and analyzes data to evaluate enrollment marketing and admissions communications strategies.
• Stays current on Lipscomb University Branding Guidelines and applies standards as appropriate to admissions communications.
• Effectively use features to maximize CRM functionality, such as forms, dynamic content, snippets, etc. Stay abreast of best practices, changes, upgrades, enhancements and resources related to Slate Deliver.
• Develops training assets and leads training sessions (audiences to include admission counselors, school liaisons, etc.).
• Consults with school liaisons on event management within the Slate system and their related communications.
• Manage communication and relationships with digital marketing vendors.

Other Duties:

• Maintains a working knowledge and understanding of University Graduate Admissions office policies and practices.
• Performs other related duties as assigned to support the functions of a dynamic, team-oriented environment.

Required Qualifications:

• Bachelor's degree with 3-5 years of directly related full-time experience
• Experience using admissions CRM technology.
• Experience creating and editing content.