Customer Engagement & Content Marketing, GWB Marketing and Communications in Singapore, for OCBC

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Customer Engagement & Content Marketing, GWB Marketing and Communications

Responsibilities: Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customers segments that we serve Conceptualize and develop multi-format content from ideation, to production, distribution and optimization Own & collaborate with content marketing team to develop editorial calendar for both internal and external communication Manage 3rd parties content partnerships and collaboration Research, evaluate and develop understanding of the subject of interest, landscape, competition etc. in order to define content and engagement opportunities

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