Washington, D.C.
Moraga, California
Columbia, South Carolina
Posted: 14-Aug-24
Location: Washington, D.C.
Type: Full Time
Salary: $75 - 80,000
Preferred Education:
Job Description
The Marketing Manager for Jazz, Hip Hop, and Contemporary Music at the Kennedy Center is responsible for leading the development and execution of marketing strategies for these key programs. Reporting to the Vice President of Marketing, the Marketing Manager plays a pivotal role in crafting marketing strategies tailored to Jazz, Hip Hop, and Contemporary Music, aimed at maximizing audience engagement and revenue generation opportunities.
Under the guidance of the Vice President of Marketing, the Marketing Manager oversees all aspects of marketing strategy for the Kennedy Center's Jazz, Hip Hop, and Contemporary Music programs. This includes affinity relationship marketing activities, planning, data analysis, and reporting. The manager is responsible for determining and developing the value proposition for these genres, ensuring that the unique benefits and appeal of each program are clearly communicated to target audiences. Additionally, the manager implements dynamic pricing strategies to maximize revenue, adjusting ticket prices based on demand and other factors to optimize sales and attendance. The manager also serves as a liaison between internal staff and external representatives to ensure seamless coordination and alignment of marketing efforts.
Additionally, the Marketing Manager supervises the Assistant Marketing Manager, Comedy & Special Programming, helping develop and optimize campaigns for revenue generation. This role also provides mentorship, guidance, and professional development opportunities to foster their growth and success.
Key Responsibilities
- Lead the development and execution of marketing strategies for Jazz, Hip Hop, and Contemporary Music, including planning, dynamic pricing, data analysis, and reporting.
- Create season planning documents, detailed revenue projections, and strategic marketing plans.
- Supervise and support Assistant Marketing Manager, Comedy & Special Programming, ensuring effective campaign development and execution while fostering professional growth and optimizing strategies for increased revenue generation
- Serve as a liaison between internal staff and external representatives, ensuring seamless coordination of marketing efforts
- Build and maintain various CRM lists in Tessitura
- Collaborate with cross-functional teams to coordinate marketing initiatives and maximize audience engagement.
- Other duties as assigned.
Key Qualifications
- Bachelors degree preferred; must have at least 4-6 years professional experience in sales, marketing or performing arts management. Theater marketing experience preferred.
- Must be comfortable working in a fast-paced team environment. In addition, the candidate must possess strong analytical skills and have the ability to produce effective oral and written communications. The person must maintain a high level of productivity and have increased attention to detail. He/she/they must also possess advance capabilities with standard personal computing programs. A working knowledge of CRM systems…Tessitura preferred.
- Candidate must be local or willing to relocate to the DMV area.
Additional Information
Travel up to 2% may be required.