- Dedicated office space in the East Liberty neighborhood of Pittsburgh, PA. One day a week in the office is required.
- Group meetings and training sessions at the office are required periodically during the year
- Paid holidays and paid time off
- Medical, dental, and vision insurance (50% paid by the company)
- Monthly expense stipend
- Commission opportunities and profit-sharing
Shift Collaborative is looking for a Digital Marketing Specialist to join our team to manage paid digital campaigns and search engine optimization strategies across a diverse mix of clients.
Ours is a team environment, and you’ll be working alongside designers, writers, developers, and strategists. We’re a team of creatives guided by research, but most of all we are drawn by curiosity to find new and smart solutions to communications problems.
The workdays are fast-paced, with a wide-ranging mix of tasks, deadlines, and activities. We are eager to meet someone looking to work on a creative, supportive, and engaged team.
More About You
You are well-versed in the basics of search engine marketing (SEM), specifically pay-per-click campaigns (PPC) and search engine optimization (SEO).
You get a real kick out of data analysis and relish the opportunity to apply the insights to improve campaign performance.
You enjoy communicating and working with a variety of personality types.
You pay keen attention to detail and know when something needs to be changed or refined further.
You thrive when working and collaborating as part of a multidisciplinary team.
You are flexible, especially in a moment when a client or team member throws you a curveball such as changing the scope or moving a deadline.
You are motivated to solve problems and to help clients meet or even exceed their goals.
You are local to the Pittsburgh region and comfortable working within a hybrid office environment.
Job Duties
Paid campaigns: Develop and work with others on paid digital advertising and social media campaigns, including strategy development, campaign projections and planning, copywriting, and proofreading to ensure error-free digital campaigns; Perform regular optimization activities on the accounts (daily, weekly, and monthly); Manage testing and campaign changes to improve performance; Assist client services manager in preparation of monthly reports of activities and narrative analysis.
Reporting: Gather, report on, and analyze campaign results and other key performance metrics; Combine information from a range of sources including analytics tools, native reporting on social media platforms, and research tools.
Website content: Write and coordinate content across clients, including adding content to client websites and optimizing content for SEO.
Email marketing: Develop content for, test, and optimize email campaigns and newsletters.
Content creation/optimization: Assist with writing, editing, delivering, and optimizing a range of communications-related materials, including blog content, video, photography, annual reports, brochures, and reports.
Agency communication: Track time daily, communicate via Slack, email, and other online tools, and participate in individual and team meetings.
Other: Other digital marketing-related duties may be assigned.
Knowledge, Skills, Abilities
Minimum of three years of experience in digital marketing and communications
Experience with Google and Microsoft Ads required; Google Ads certification preferred
Experience with Paid Social campaigns such as Meta Advertising, LinkedIn Advertising, and TikTok Advertising required
Experience in email marketing tools such as Mailchimp or Constant Contact preferred
Proficiency in managing large amounts of data, and interpreting and extracting meaningful insight from data
Outstanding written and oral communication skills
Excellent analytical and presentation skills including handling many assignments simultaneously
Strong understanding of Google tools, including Google Search Console, Looker Studio, Google Tag Manager, Google Docs, Google Sheets, and Google Slides
Flexible and adaptable thinker, with the ability to work independently, and collaboratively and manage multiple projects and deadlines
Curiosity for learning opportunities outside of assigned tasks, projects, and day-to-day responsibilities
Reliable time management skills
Must own a reliable laptop/computer to use for work
How to Apply
Submit the following items via the online application located on Shift’s job openings page.
Include a cover letter demonstrating who you are as a potential team member. Tell us how you see yourself, the work, and this opportunity. Effective writing is important to us, so use the opportunity to be creative and clear. In the cover letter, please tell us:
What do you enjoy about digital marketing?
Why do you want to work at Shift and not somewhere else?
What was a situation for which you needed to learn something new to get work done, and how did you approach it?
Please supply a separate document answering the following questions. A concise answer will be better than a long one; four or five sentences will be fine.
What questions would you ask a client who wants to generate more inquiries from their website?
Tell us about a paid campaign you managed - what were the goals, constraints, and results?
We will respond to qualified applicants with the next steps.