Marketing and Social Media Manager

Primary Purpose:
Under the general direction of the Director of Marketing and Communications, the Marketing and Social Media Manager is responsible for the marketing and social media communication needs of the School of Health Sciences (SHS), serving all ten (10) departments and programs across the three (3) campuses by developing, planning, coordinating, and implementing social media communications and marketing strategies that help raise the profile of the school and all its programs by increasing awareness of its offerings and working in partnership with recruiting, admission, enrollment, and development to help improve student, donor and alumni engagement.

Essential Functions:

• Develops, designs, and executes social media marketing campaign components, including various digital and print materials such as advertisements, brochures, and proposals. Takes marketing initiatives from concept to completion to inform and engage key stakeholders while ensuring the highest possible quality and consistency in look and feel for all projects.
• Develops, manages, and executes effective digital communications strategies across all relevant social media platforms, including but not limited to Instagram, LinkedIn, Twitter, Facebook, etc.) using accurate, relevant, and timely content to build a strong followers base for SHS and programs.
• Responsible for creating and executing the school's social media strategy. Effectively plans, implements, manages, and monitors all social media platforms to timely post and highlight achievements, new developments, and all signature events in the school and across programs (whitecoat ceremonies, pinning ceremonies, capstone presentations, etc.)
• Supports the Director of Marketing and Communications with developing content for the monthly SHS Newsletter, strategically repurposing and cross-promoting content from our social media channels to increase brand awareness. Measures the results of marketing and communications campaigns and continually improves the strategy and content to increase positive results. Also supports the writing and editing of the annual report in close collaboration with the Director of Marketing and Communications.
• Collaborates with the Director of Marketing & Communication to develop and implement comprehensive and strategic communications and marketing tactics and tools for the School and all our programs toward its goals of increasing enrollment, alumni engagement, and fundraising.
• Develops and manages internal and external social media messaging strategy in collaboration with the Dean and Director of Marketing & Communications, including speeches, talking points, presentations, and other communications.
• Collaborates with the media relations unit in the Office of University Strategic Communications to strategize on leveraging newsworthy School content to help raise awareness of the university by publicizing the School's achievements across communications platforms. Recommends faculty media sources and works on a robust media pitching strategy.
• Assists with liaising with designers, photographers, writers, and others. As needed, will work with the Director of Marketing & Communications to select and coordinate contracted videographers, video producers, photographers, and other creative professionals within the budget.
• Develops and cultivates strong collaborative relationships with leaders, administrators, faculty, staff, and students throughout the university and the community.
• Ensures compliance to University of the Pacific identity and brand standards.
• Stays abreast of best practices in digital media, web design, graphic design, writing, and multimedia content, and shares these practices with faculty and staff.
• Prepares regular status reports and ad hoc reports as requested.
• Participates on University Communications' committees and initiatives.
• Assists in the promotion and execution of School events, attending all newsworthy events to ensure timely posting.
• Assists in coordinating student organization events and program promotional material and media relations.
• When hired, oversees student interns tasked with social media, videography, and other School communications tasks.
• Performs other related duties as assigned.

University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.

Minimum Qualifications:

• Bachelor's Degree in a degree related to marketing and communication.
• One (1) year of experience using social media channels (such as Instagram, Snapchat, LinkedIn, X and YouTube) and developing content, videos, and photos for social media.
• Three (3) years of experience in marketing and communications, management, and development across multiple platforms.

Preferred Qualifications:

• Graphic design experience plus strong technical skills and familiarity with software programs, such as Canva and Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and Premier.
• Experience in developing social media marketing and communication plans.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Working knowledge of contemporary content management systems, project management, web analytics, and social media strategy.
• Excellent writing and editing skills. Knowledge of AP Style guidelines.
• Demonstrated expertise in producing digital content, videos, and other promotional tools.
• Demonstrated ability to make independent decisions and exercise sound professional judgments in the performance of areas of responsibility.
• Demonstrated capacity to learn and understand the unique culture of an organization.
• Strong ability to cultivate strong relations with faculty, faculty leaders, and staff and the capacity to work as a team member.
• Positive attitude, proven ability to work successfully with diverse populations, and demonstrated commitment to promote and enhance diversity and inclusion.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Requires extended periods of sitting and repetitive hand/wrist motion while using a computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping, and reaching. Occasional lifting of up to 25 pounds.

Work Environment/Work Week/Travel:
Work is primarily performed in a standard office environment. Work is performed during standard business hours and outside traditional work hours to meet business needs and deadlines. It may require occasional evening and weekend hours to complete tasks. Additional work is needed occasionally during peak periods and special occasions. Occasional travel to the Stockton and San Francisco campuses for events or educational conferences is required.

Hiring Range: $66,560.00 - $71,303.70 per year. We consider factors such as, but not limited to, scope and responsibilities of the position, candidate's qualifications, internal equity, as well as market and organizational considerations when extending an offer.

Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.

To apply, visit https://pacific.peopleadmin.com/postings/28924

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.








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