What Downstream Marketing contributes to Cardinal HealthDownstream Marketing is responsible for assessing customer needs, market conditions, and competition to inform business strategy and execute marketing initiatives aligned to business goals. Product and Channel Downstream Marketing is responsible for defining the market and driving channel strategy and growing product penetration across relevant channels and markets. This is inclusive of life cycle, market research, product or service commercialization, pricing, positioning, promotion, branding, and more to drive customer loyalty, business growth and profitability.OptiFreight® Logistics is looking for a teammate to join in a hybrid marketing role with both channel ma