Develops and executes dynamic event programs, enhancing fan experience for all sports. Coordinates with Owl Network, Sponsorships, event management, and spirit groups to ensure seamless event production.
KEY RESPONSIBILITIES: 1. Creates innovative ideas that engage existing and potential fans, resulting in an entertaining atmosphere 2. Leads and/or participates in strategic communication and email marketing efforts 3. Creates and/or directs content creation for a variety of marketing, sales, and fan experience items and programs 4. Actively engages with campus, community partners, and future partners to best promote KSU programs and associated opportunities 5. Assists with oversight and/or creation of digital, non-traditional, and traditional advertising 6. Researches and recommends new advertising avenues and opportunities to include ¿out of the box,¿ digital and traditional mediums 7. Plays an active role in the daily responsibilities and tasks associated with the activation of designated third-party agreements with interaction related to marketing, fan experience, and sales 8. Performs and evaluates best practices related to spending and cost savings of the marketing budget 9. Oversees, develops, and executes strategic marketing plans for assigned ticketed sport(s) that engages and grows the fan base (students, staff, alumni, community, fans, etc.) in order to positively impacts ticket sales, attendance, and revenue generation 10. Provides input and recommendations in the management of a music library for each assigned sport while keeping a detailed list of inventories, to include the securing, updating, and editing of music as needed per sport 11. Oversees the hiring, scheduling, management, and training of announcers, electronically generated music staff for assigned sports and/or events, and student worker programs 12. Serves as a liaison to the Marching Band, Pep Band, Spirit Teams, Emcee, and DJs (when applicable) for event presentation scripting and planning of assigned sports 13. Provides input, development, and execution of marketing and event plans for department-wide marketing initiatives (i.e., Pink Initiatives, Military Appreciation, Academic Achievement, and Faculty and Staff Appreciation days) 14. Ensures that the plans and/or programs (i.e., marketing, event production, and logistical needs) for the causes and/or events is coordinated effectively with all parties to ensure consistency in planning 15. Assists leadership with managing the department¿s budget, coordinating contracts, and invoices with proper athletics and university contacts
Educational Requirements Bachelor's degree from an accredited institution of higher education
Other Required Qualifications Current, valid and unrestricted driver's license
Required Experience Two (2) years of experience in marketing, promotions, sales, fan engagement, event planning, or tickets sales in collegiate, professional or minor league field.
Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Do you want to cultivate an inclusive environment that encourages free expression and civil discourse? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!
