The Virginia Commonwealth University Division of University Relations is responsible for?articulating and building VCU’s brand and supporting the university’s goals through strategic integrated communications.?
As VCU’s integrated communications and marketing office, the Division of University Relations is energized by diversity and inclusion and thrives on collaboration and innovation. We reflect the culture of the university and health system community in our work. We leverage the power of our institutional knowledge to deliver results, foster an equitable and supportive work environment to empower our talent and work hard to tell impactful stories about VCU and VCU Health.
In partnership with Public Affairs, Events and Executive Communications, University Marketing is responsible for telling impactful stories about VCU and VCU Health. Through planning and implementing strategic, integrated marketing communications programs that capture the unique DNA of VCU, we create messaging that connects with our audiences and inspires action.
Our team supports the vision and business objectives of the university and its health system with a focus on the following goals:?Attract prospective students, patients, faculty, staff and donors?. Activate VCU’s alumni, donors and community. ?Improve VCU’s brand reputation with peers, influencers, the Richmond community, health patients and general public
All full-time university staff are eligible for VCU’s generous benefits package that includes: competitive health benefits, paid annual and holiday leave, retirement planning and savings options, tax-deferred annuity and cash match programs, Virginia Retirement System (VRS), professional development & certifications, tuition waiver, parental leave, caregiving leave and community service leave. Learn more about VCU’s benefits here.
The Copywriter reports to the Creative Director within the University Relations marketing team. The role requires a passionate brand champion that writes compelling, accurate, creative and on-brand copy for integrated marketing campaigns that include print, digital, video, social media, etc. The Copywriter is a natural collaborator that develops inspirational creative strategy, cutting-edge concepts and copy that meets clear marketing and communication objectives.
Minimum Hiring Standards
Demonstrates a track record in fostering a diverse and inclusive environment through communications/marketing work, operations and interpersonal relationships.
Five years of demonstrated experience in producing industry leading marketing and advertising concepts, copy and creative across traditional and non-traditional channels and markets
Proven success in producing copy for advertising and integrated marketing campaigns
Excellent conceptual skills
Excellent writing skills
Acute understanding of creative briefs and strategy
Ability to work within and apply established brand architecture and standards
Ability to work independently and in a team setting with other writers, editors, designers, photographers and videographers, to develop and execute creative concepts
Ability to communicate and present inspired ideas accurately and clearly
Ability to balance multiple priorities and consistently deliver concepts and copy under tight deadlines
Ability to conduct research and interviews to inform messaging and copy
Organizational and interpersonal skills
Demonstrate understanding of health, higher education and VCU’s position in the market
Demonstrate understanding of VCU’s audiences
Able to successfully handle multiple tasks, shift focus and prioritize to meet a variety of deadlines
Interpret creative direction and technical information and turn them into persuasive copy concepts
Bachelor’s degree in communications, marketing, English or related field or equivalent experience plus copywriting experience in an advertising agency or in-house marketing department
Familiarity with the higher education and health categories
Experience in an agency environment
An impeccable portfolio with examples of successful writing across a variety of platforms
Examples of concepts and insights, which led to breakthrough creative that drove business metrics
Salary Range: $52,400 - $63,800
VCU is an equal opportunity/affirmative action institution.
Virginia Commonwealth University is an equal opportunity/affirmative action institution