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The Senior Advisor, Strategic Marketing or Senior Partner Advisor, Strategic Marketing is part of Keck Medicine of USC Marketing and Communications department and the Strategic Marketing division within the department. This individual contributor position reports to the Director of Strategic Marketing. The primary purpose of the job is to manage the planning, execution and evaluation of multiple service line marketing programs. Each program has an annual Integrated Marketing and Communications plan. Activities associated with the plan include advertising, and direct response communications as well as program content that is used in publications and collateral materials. Key client contacts for each program include clinical chairmen, their administrators and other key stakeholders. The Sen