Associate Director - Marketing, Events, & Technology
University of California Santa Cruz
Location: Santa Cruz, California
Internal Number: 3256516
Associate Director - Marketing, Events, & Technology
Location: Santa Cruz Job ID: 39453
JOB POSTING Position is based on campus at UCSC with the potential to telecommute 2 days per week.
UC Vaccination Policy: With limited exceptions, COVID-19 vaccinationsarerequired for Covered Individuals under the Policy. Covered Individuals include all employees, students, or trainees who physically access a University facility or program in connection with their employment, appointment, or education/training.
Covered Individuals do NOT include employees who work 100% remotely with NO expectation that they will physically access any University location or program at ANY time. If 100% remote work ends, the employee is subject to policy.
INITIAL REVIEW DATE (IRD)
UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.
The IRD for this job is:08-22-2022
ABOUT UC SANTA CRUZ
UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.
The Office of Undergraduate Admissions generates, reviews, and processes in excess of 67,000 applications and serves approximately 38,000 campus visitors each year. The office has 44 career staff FTE, 45-50 part-time/temporary staff, and 150 student staff. Staff work locally and regionally throughout California and the nation.
The office is part of Enrollment Management, which includes Financial Aid and Scholarships, Orientation and Undergraduate Admissions. Enrollment Management is part of the multi-faceted academic Division of Undergraduate Education. Undergraduate Admissions, Enrollment Management and Undergraduate Education work closely with select Academic Senate committees.
Since its founding in 1965, the University of California, Santa Cruz, has grown from 652 students to nearly 19,000 students (2017-18) and earned international distinction as a world university with high-impact research, ranking 3rd in the world for research influence by Times Higher Education, and among the top 50 universities in the world, according to the U.S. News and World Report 2017 Best Global Universities rankings.
A campus with world-class facilities and one of the most visually spectacular settings in higher education, UC Santa Cruz offers rigorous academic programs and cutting-edge research opportunities. At the core of our progressive educational approach are our 10 distinctive residential colleges, which organize the campus into smaller living/learning communities.
The Associate Director (AD) provides leadership and direction to the units responsible for marketing and communications, tours and events, and information technology systems (MET). The Associate Director establishes operational policies and procedures, ensures policy compliance and security of student data along the entire enrollment funnel, manages human and budget resources; and recommends actions to the Director regarding short- and long-range planning. Ensures well-coordinated flow of information and data to the UC Office of the President and other offices. Serves on systemwide and campus committees.
The Associate Director (AD) assess workflow, design and implement strategic operations plans to ensure priorities, deadlines and goals are met with a focus on increasing efficiencies through technological solutions yielding highly customized experiences for various audiences. They recommend changes to operations; developing or updating policies, business processes and training documentation to ensure business continuity. The AD is responsible for leading MET units in maximizing human and financial resources to achieve system-wide and campus enrollment goals. This requires effective and timely recruitment, hiring, and training of a diverse team of exceptional staff.
The Associate Director has overall responsibility for working cooperatively with Information Technology Services (ITS), Institutional Research Assessment, and Policy Studies (IRAPS), Data Management, University Relations, and other administrative/academic units across campus - in support of the university's mission/programs; is the central communication source in Undergraduate Admissions for data security and retention policy; serves as the primary Undergraduate Admissions contact for internal and external audiences relative to communications and technology.
The Associate Director will articulate a vision for their units, communicate clear expectations and mentor a team of direct reports. In the absence of the Director, the Associate Director will act for the Director in campus and systemwide meetings on matters that fall within their purview. A member of the executive leadership team, the AD will work collaboratively with colleagues to strengthen infrastructure, take a digital first approach, and ensure proper alignment of resources to achieve campus enrollment goals. Annual admission goals: 1) improve the quality of the incoming classes; 2) improve the diversity of the incoming classes; 3) meet enrollment objectives. To achieve these goals, Undergraduate Admissions must provide excellent information and services to prospective students, families, counselors and the UCSC community.
A successful candidate is someone who thinks critically and creatively about leveraging technology to address inefficient processes, scale the work of admissions professionals, and consistently deliver on the campus' brand promise of being a progressive and bold institution. This requires strong organization skills, a thorough understanding of people, data and systems required to do the work in a fast-paced environment. While responsible for leading a large and diverse team, the incumbent must be able to work independently, own their work, set priorities, multitask and see projects through to completion.
Salary Information: Salary Range: $90,000 - $110,000 / Annually. Salary commensurate with skills, qualifications and experience.
No. of Positions: 1
Benefits Level Eligibility: Full benefits
Percentage of Time: 100%, 40 Hours per Week
Days of the Week: Mon-Fri
Shift Includes: Day
Employee Classification: This is a Career appointment
Responsibilities include leadership, managing organizational change and development, personnel management, short- and long-range strategic planning, integration of technology/computer systems into business processes and public relations messaging. Directs the day-to-today operations through the supervisors of the units for marketing and communications, tours and events and information technology systems. Responsible for setting priorities and allocating resources to meet operational needs, assessing risks/benefits and identifying process improvements. Provides direction for coordination of workload in a dynamic office environment, sets guidelines for work performance, ensures business processes are clearly documented, tasks are delegated effectively and staff are well trained. Challenges others to develop as leaders while serving as a role model and mentor. Develop and implement operational policies for all functional areas under purview related to the recruitment and yield of undergraduate students. Responsible for seeking input from customer groups to evaluate services and responding with appropriate service enhancements or improvements. Provides policy interpretation and procedural implementation for campus constituencies.
20% - Systems Development and Project Management
Provides primary leadership in the development and implementation of information technology systems in a complex organization during a period of significant IT growth. Provides leadership, vision and management to department technology projects. Recommend change to existing systems to help evolve and improve the information infrastructure and creation of custom programs and modernization of Admissions systems to meet the evolving needs of users (prospective students, applicants, new students, Admissions and Student Affairs staff). Ensures information and communication of strategic technology, marketing and event plans are developed for all new endeavors. Responsible for creation and maintenance of Technology Strategic Plan on an annual basis ensuring its coherence with the Undergraduate Admissions strategic plan. Serve on IT planning and policy-making committees.
15% - Resource Management
With the Director and Business Officer, administer resources and budgets. Evaluates available resources to maximize the ability to accomplish office goals. Prepare budget projections based on anticipated workload determined by analysis of functions, predicted increases in application numbers, and timeframes. Works with unit managers to assess needs and predict, monitor, explain, report and control expenditures. Determines priorities for acquisition of new equipment, and vendor contracts, as well as for minor capital improvements. Assesses the return on investment (ROI) of new strategies and initiatives.
15% - Analysis & Planning
Anticipate workload and apply solutions by analysis of application numbers, statistical reports, and staffing. Develop, analyze and monitor reports from various data sources (UC Review, Slate, InfoView, etc.) for use in planning and management. Provide analytical reports for the Director to support admission selection decisions, staffing needs, and budget requirements. Analyze issues and/or potential problems and future needs in areas of functional and fiscal responsibility, setting policy and directing solutions. Plan and coordinate the implementation of strategies to minimize problems and address emerging needs. Analyze organizational structure, workflow requirements and develop internal policies and procedures for functional areas.
10% - Liaising
Represents Undergraduate Admissions on UCOP committees relating to admissions recruitment policies and procedures, planning, staff development or student services in general. Serve on systemwide and campus committees. Represents Admissions and the director at meetings, receptions, and recruitment activities on and off campus (e.g., UC Counselor Conferences and new student receptions). Advances the office's commitment to diversity and equal opportunity. Advances the office's commitment to diversity and equal opportunity.
Bachelor's degree in related area and / or equivalent experience / training.
Demonstrated ability to exercise excellent judgment and discretion, particularly in matters relative to sensitive or confidential student records, personnel or organizational matters.
Solid knowledge of fiscal management and University personnel management policies and practices, including risk assessment. Demonstrated ability to train, monitor, evaluate, and document performance issues.
Significant knowledge of the goals and mission of the University as they relate to academic preparation, recruitment, admission, general education, and transfer policies.
Demonstrated experience effectively supervising the work of others with the ability to organize and set priorities that accurately reflect department goals and objectives.
Excellent communication skills, both verbal and written, including experience developing policies/procedures, reports and presentations including interpersonal skills for effective collaboration.
Proven ability to manage large scale projects over an extended time and work efficiently in a fast-paced environment. Demonstrated ability to work independently and follow through on assignments with minimal direction.
Demonstrated ability to understand and interpret complex documents and data specifications, using critical thinking skills to analyze problems and develop effective solutions.
Proven ability to work cooperatively and sensitively with individuals from diverse cultures, ethnic groups, lifestyles, and backgrounds. Demonstrated awareness of cross-cultural and intercultural distinctions that affect interactions with a diverse population.
Experience in the design and implementation of modern admissions/enrollment management programs including organizational development strategies and practices.
Masters degree in related area.
Thorough knowledge of UC admissions practices and procedures, including understanding of evaluation of high school and college/university academic records and of U.S. and international educational systems.
Solid UC admissions experience with significant knowledge of transfer credit policies, a-g course lists and related university outreach and admission practices.
Strong knowledge of common University-specific computer application programs including Oracle/PeopleSoft Campus Solutions, CRM, Microsoft Word, Excel, and other business software.
SPECIAL CONDITIONS OF EMPLOYMENT
Selected candidate will be required to pass a pre-employment criminal history background check.
Must possess a valid driver's license to drive in the state of California.
Ability to possess a valid passport
Ability to move materials, weighing up to 25-30 pounds, with or without accommodation.
Ability to work variable hours including evenings and weekends.
Ability to participate in overnight travel.
Must comply with all UC, UCSC, and Office of Admissions policies and procedures, such as travel and entertainment.
The University of California has implemented a COVID-19 Vaccination Policy covering all employees. To be compliant with the policy, covered employees must submit proof of vaccination or have an approved exception or deferral, eight (8) weeks from date of hire.
Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.
All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
HOW TO APPLY
Attach your resume and cover letter when applying for this job opening. Do not attach any documents to 'My Activities'. Visit our HowtoApply tutorial for detailed instructions on our applicant process.
The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
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