Division/College: University Communications & Marketing
Employee Category: Classified
Pay Range: $26.00 per hour or higher commensurate with experience
Full/Part Time: Full Time
Position Summary: Reporting to the Senior Director of Marketing and Creative Services, the Marketing Writer is responsible for creation and production of engaging marketing content for use across various marketing channels. The duties include crafting content and proofreading to ensure the quality and accuracy of marketing messages. The incumbent will write content specific to platforms and mediums to support marketing initiatives in collaboration with teams across the division. In this role the incumbent will develop a deep understanding of our customers, our brand, and our university in order to create content to inform and inspire stakeholders as well as internal and external constituencies. The Marketing Writer will support various media channels and platforms to produce impactful content that delivers against funnel objectives. In this role the Marketing Writer will have the opportunity to tackle a wide variety of marketing writing projects, as well as to help craft channel-specific content strategies. The ideal candidate is creative, adaptable, a self-starter, a strong communicator, and a proactive team player.
Bachelors degree in marketing, communications, journalism, English or related.
5 years experience writing marketing material for university/ higher ed or related.
Portfolio of completed market writing projects that include success metrics measured against KPIs.
Excellent writing, editing, verbal and presentation skills.
Experience planning and executing marketing plans and initiatives to achieve organization goals.
Demonstrated project management experience to manage multiple projects at any given time.
Knowledge of writing marketing principles to drive conversions.
Experience working in higher education.
Experience writing and building brand awareness and driving conversions.
Experience writing, editing and proofreading skills.
Ability to be creative and craft copy thats human, relatable, and converts while adhering to brand guidelines
Experience working independently and collaboratively in a creative environment and cross functional team.
Experience formulating a point of view that both helps define and support the larger brand voice. Strong communication skills, oral as well as written.
Experience staying abreast of emerging technologies and incorporating that technology into the workflow.
Experience creating compelling content across multiple mediums/platforms: Print, digital, TV, social, OOH and nontraditional.
Physical Requirements & Working Conditions:
Required Licensures, Certifications or other
Posting Number: SP003589P
Posting Date: 09/12/2022
Open Until Filled: Yes
Special Instructions: To be considered your 'Letter of Qualification' must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.
This position is open until filled. Applications will be reviewed on an ongoing basis.
Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.
Since 1889, the University of Idaho has provided motivated students with a transformative higher education experience that prepares them to solve real-world problems and achieve success in their lives and careers. Beginning with our beautiful residential campus in Moscow, the university’s reach extends throughout Idaho, serving over 12,000 students with educational centers in Coeur d’Alene, Boise and Idaho Falls, a research and extension center in Twin Falls, plus Extension offices in 42 counties. One of the nation’s land-grant research universities, U of I is a noted national leader in student-centered learning and interdisciplinary research that promotes public service. Our work serves businesses and communities, advancing the pursuit of diversity, citizenship and global outreach.