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Assists the Director of Marketing and the university's marketing operation by providing operational leadership in the office's efforts as they pertain to improving brand awareness, increasing brand market share, and recruiting prospective students, including freshmen, transfers, online and graduate students. In collaboration with the Director, the Marketing Associate will create and implement strategy to support recruitment and academic program marketing, ensuring the strategy dovetails with overall marketing and earned media strategy, and demonstrates support for and synergy with the UIS Chancellor's and the U of I System's priorities on growth and increased visibility. This position will support the development of creative assets necessary for strategic print, digital, social, and vid