Develop and execute more than 20 journal marketing plans annually, with guidance from the Associate Marketing Director. Collaborate with publishers, journal office partners, and the Associate Marketing Director to identify a journalâ™s communications needs, which may include driving submissions, increasing usage, improving circulation, or earning publicity. Recommend and implement the most effective marketing strategies for achieving a journalâ™s communications goals. Coordinate with the Senior Marketing Analyst to report on marketing metrics, key performance indicators, and communications activities for ad hoc and annual reports.
Provide leadership for recurring annual communications projects including production of the Journals Division Catalog and brochures, journal rankings announcements, advertising for library conferences and audiences, developing new marketing collateral, and updating division wide design and marketing assets. These projects require coordination of reviews and edits, scheduling production, selecting design assets, managing vendors, and adjusting deadlines as needed. Additional communications projects will be assigned by, and completed in consultation with, the Associate Marketing Director.
Manage more than 20 individual journal marketing budgets, including the selection and submission of allocations and timely reconciliation.
Manage publicity activities for more than 20 journals, including management of freelance writers, article recommendations, press release distribution, and media list maintenance. Manage external print, design, and promotional vendors to ensure timely and accurate delivery of marketing material. Perform web updates using a content management system or basic html. Complete basic graphic design tasks for marketing material updates. Create and distribute mass marketing emails. Event planning for receptions.
Plan representation at conferences to ensure journals reach the appropriate academic audiences. Travel to, and represent the Journals Division and the Press at, academic conference exhibits. Collaborate with the Books Division to recommend and execute cross-promotional activities.
Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
May assist managing relationships with external sales agencies.
May participate in developing new products and services, and determining new markets. Acts as a resource for and trains lower level marketing staff. May attend trade shows as needed.
Performs other related work as needed.
Preferred Qualifications
Education:
Bachelorâ™s degree.
Experience:
Minimum five years of related experience.
Experience in marketing directly related to scholarly or high-education publications.
Application Documents
Resume (Required)
Cover Letter (Preferred)
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