To oversee the planning, buying and execution of institutional level marketing pushes and campaigns. To expertly navigate across social media and digital platforms, and to maintain deep knowledge in key and advanced features and advertising policies. To research and implement emerging functionality and technology across digital platforms to keep UAB innovative in the higher education arena. To oversee project and information management, workflow processes and to monitor campaign success and optimization. This position is required to keep abreast of best practices in the field and remain up-to-date on current trends and new technologies. This position should anticipate change and ensure the organization is positioned to succeed.
Salary Range: $70,425 - $83,600
Bachelor's degree in Marketing, Communications, Higher Education Administration, Student Affairs or a related field and seven (7) years of related experience required. Work experience may NOT substitute for education requirement.
*Written and verbal communication skills
:Professional & Managerial
:171500000 Digital Strategy
Work Arrangement (final schedule to be determined by the department/hiring manager):Hybrid Eligible
In fall 2018, UAB had a third consecutive year of record-high over all enrollment with 21,923 students, including its largest freshman class ever (2,299), with enrollment growth in every school on campus and in the acclaimed UAB Honors College. The freshman class had an average ACT of 25.2 and GPA of 3.73- both higher than 2017. UAB's students are talented and diverse, with minority students making up 40.5 percent of the freshman class and 39.7 percent of the entire of the student body. Logo Logo UAB is was recently recognized as the Top Young University in the U.S. and 10th globally in the Times Higher Education World University Rankings. UAB research expenditures are at a record high, exceeding $562 million in FY17, and UAB ranks 15th in federal funding nationally among public universities (top 4 percent) and 31st overall (top 5 percent). In National Institutes of Health funding, UAB ranks 8th among public universities (top 2 percent) and 23rd overall (top 4 percent) with more than $244 million. UAB Health system has over one million patient visits annually and is home to Alabama's largest hospital and the 3rd largest public hospital in the U.S. UAB houses the state's only level ...1 adult trauma center and the only National Cancer Institute-designated Comprehensive Cancer Center in Alabama and a five-state region. UAB is the state's largest single-site employer, with more than 23,000 employees, and has an annual economic impact of over $7.15 billion on Alabama.