Develops and executes paidmedia campaigns on Google Ads, LinkedIn, and Facebook to increase the number of prospective students inthe Graham Schoolâ™s programs.Â
Manages, reviews, and performs daily account responsibilities associated with running impactful campaigns on Google Ads.â¯This will includemonitoring and adjusting keyword bids, keyword lists, audience targeting, budgets, and quality scores.
Monitors the latest trends on paid social platforms, including advertising formats and channels to improve campaign performance and reach new audiences.
Increases awareness of Grahamâ™s programs through the development and placement of streaming audio ads on platforms such as Spotify.Â
Provides ongoing feedback, evaluation, and regular reporting of campaign performance to internal team members.
Forecasts performance and spend to influence budgeting.Â
Oversees the deployment of A/B and multi-variate tests, reports on results, and provides recommendations on further website and landing page enhancements.Â
Ensures the proper pixels are placed across Grahamâ™s web properties to ensure campaigns will be effective.Â Â
Posts new content to the Graham Schoolâ™s Wordpress websites.Â
Collaborates with agencies on specialized website and design requests.Â
Tracks reports, and analyzes the performance of marketing campaigns.Â Â
Develops automated reports on platforms, such as Slate, to track prospective student progression through the application journey.Â
Evaluates prospective studentsâ™ behaviors on digital properties to provide insights and recommendations on how to further enhance their experience.Â
Analyzes market trends and internal prospect data to refine audience targeting and identify new areas of opportunity.Â Â
Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity. Manage digital and social media assets (including routine website maintenance); compiles and analyzes relevant metrics based on established strategic goals.
Continues to build knowledge of the University, processes and customers.
Performs other related work as needed.
Two to five years of experience working with popular digital ad platforms (Google Ads, LinkedIn Advertising, Facebook Advertising, etc.).
Google Ads and Google Analytics certification is a plus.
Technical Skills or Knowledge:
Knowledge of tracking pixels and UTM parameters.
Strong analytical skills.
Cover Letter (required)
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