KSOE Director of Admissions and Marketing


The Director of Admissions and Marketing, for Kalmanovitz School of Education is responsible for the oversight and strategic administration of the School's marketing, recruitment, and admissions processes. The director serves as a member of the KSOE leadership team, which informs marketing, communication, enrollment management, program planning, and strategic priorities. They oversee KSOE marketing and promotion of school-wide programs and events, including printed collateral, social media, and web presence. They develop and implement admissions and marketing strategies within KSOE. This position is responsible for results in terms of adhering to budget; delivering a superior recruitment experience; and maintaining a high level of professional engagement with campus and external constituents. The ultimate goal is to successfully promote and achieve enrollment target goals for KSOE's. The KSOE Director of Admissions and Marketing is expected to lead and support KSOE's commitment to Catholic, Lasallian values including diversity, equity, inclusion and belonging.
Requirements
1. GRADUATE AND PROFESSIONAL RECRUITMENT

Develop and implement an effective recruiting strategy that meets KSOE program goals and enrollment targets. Coordinate faculty and staff representatives to attend on-campus and off-campus recruiting events. Based on market research & prospect/student feedback, recommend and implement changes that will improve KSOE's competitive position. Execute recruitment efforts for KSOE academic programs; Utilize SLATE, pipeline reports, and other marketing and recruitment data to continuously drive and improve the recruiting process. Understand enrollment management and data analysis as it relates to recruitment and admissions funnel. Responsible for streamlining the admissions process from lead generation to student enrollment. Responsible for gathering, analyzing and integrating enrollment related market research and developing effective promotional strategies to achieve enrollment targets. Responsible for adhering to the KSOE admissions & marketing budget.

2. CAMPUS COLLABORATIONS

Serve as a member of the KSOE leadership team, representing KSOE admission and marketing within the school and across the SMC campus. Serve as KSOE representative on college's Enrollment Management working group. Serves as KSOE representative on college SLATE users' group; Design and implement new processes and procedures based on data. Collaborate with other units on campus to build relationships and leverage best practices (college communications, registrar, financial aid, admissions, business office, advancement, information technology, career center, centralized admissions, and slate team)

3. MARKETING & PROMOTIONS

Contribute to KSOE event publicity, including e-newsletters, learn events, alumni gatherings, etc.; Assist with web-content development; and support annual events for the KSOE including speaker series, community events, and KSOE sponsored events such as the Center for Environmental Literacy River of Words program. Develop effective print, online, ads, collateral and advertising (brochures, special insert, reprints, testimonials, flyers) in coordination with the KSOE Content & Design manager and the SMC Office of Marketing & Communication to ensure website effectively markets KSOE programs. Collaborate with KSOE academic programs and centers to conduct alumni communications and events. Oversee KSOE alumni e-newsletter, communication, engagement, & outreach to alumni and external relations efforts that build and sustain the work of the school and college.

4. TEAM LEADSHIP AND STAFF SUPERVISION

Lead and manage admission and marketing staff to oversee internal and external communications to all stakeholders (students, staff, faculty, alumni, and community partners), including print, web, and social media activities. Supervision of admissions and marketing team members including content& design specialist and admissions counselors. Responsible for professional development for direct reports and accountable for their performance. Serve as KSOE's lead user and ensure team member training on SLATE platform and other enrollment management and/or marketing applications.

5. Other duties assigned.

Requirements:

Education Required: Bachelor's Degree

Experience: 3-5 years of recruiting or admissions in higher education (preferably in graduate and professional program)

Skills/ Abilities: This position requires strong planning and communication skills (oral and written), and the ability to positively represent Saint Mary's College to the public at large. Excellent verbal and written skills, including public speaking skills; able to work independently and as a member of a team; high level of initiative; outstanding organizational skills and ability to prioritize and manage multiple projects/deadlines; strong proficiency in using Windows operating systems, MS Office (Word, Excel PowerPoint), email and internet usage; experience working with databases and database management; experience working with social networking sites (ex: LinkedIn, Facebook, TikTok, etc); strong eye for detail; ability to work cooperatively and effectively with all members of a culturally diverse campus community.

Demonstrated effectiveness in prospect identification, relationship building, and solicitation.

Ability to translate complex concepts into compelling development proposals.

Demonstrated ability to interact effectively with a wide variety of students, faculty, staff, executives, and community leaders.

Advanced project management skills, including skills to plan and implement successful events.

Superior written and oral communication skills, with exceptional attention to detail and the ability to articulate a compelling case for philanthropic support.

Demonstrated experience mentoring and working with volunteers, faculty, and staff.

Demonstrated commitment to public service education in higher education.

Proficiency working with fundraising databases is desirable.

Prior experience in fundraising and donor relations in postsecondary environments.

Strong interpersonal skills, initiative, and self-motivation.

Demonstrated commitment to diversity, equity, and inclusion in building community among different groups in university and community settings.

Ability to effectively utilize and keep up-to-date with software packages (Microsoft Office suite is currently used), social media, and other communication technologies.

Ability to effectively and creatively lead teams and manage/supervise diverse operational groups towards excellence in execution and scaling.

Ability to manage complex personnel and financial issues, including developing, analyzing and monitoring complicated budgets.

OTHER: Evening and weekend hours are required. Travel to various recruiting events in the Bay Area is also required. There are an average 2-3 travel events per month, and an average of 4-5 evening events per month with the occasional weekend event.

Salary Description 82,000.00

To apply, visit https://recruiting.paylocity.com/Recruiting/Jobs/Details/2753865







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About Saint Mary's College of California

The foundation for everything we do at Saint Mary's is our mission: To probe deeply the mystery of existence by cultivating the ways of knowing and the arts of thinking. Recognizing that the paths to knowledge are many, Saint Mary's College of California offers a diverse curriculum that includes the humanities, arts, sciences, social sciences, education, business administration and nursing, serving traditional students and adult learners in both undergraduate and graduate programs. As an institution where the liberal arts inform and enrich all areas of learning, it places special importance on fostering the intellectual skills and habits of mind, which liberate persons to probe deeply the mystery of existence and live authentically in response to the truths they discover. This liberation is achieved as faculty and students, led by wonder about the nature of reality, look twice, ask why, seek not merely facts but fundamental principles, strive for an integration of all knowledge and express themselves precisely and eloquently. To affirm and foster the Christian understanding of the human person which animates the educational mission of the Catholic Church. Saint Mary's College holds... that the mystery which inspires wonder about the nature of existence is revealed in the person of Jesus Christ giving a transcendent meaning to creation and human existence. Nourished by its Christian faith, the College understands the intellectual and spiritual journeys of the human person to be inextricably connected. It promotes the dialogue of faith and reason: it builds community among its members through the celebration of the church's sacramental life; it defends the goodness, dignity and freedom of each person, and fosters sensitivity to social and ethical concerns. Recognizing that all those who sincerely quest for truth contribute to and enhance its stature as a Catholic institution of higher learning, Saint Mary's welcomes members from its own and other traditions, inviting them to collaborate in fulfilling the spiritual mission of the College. To create a student-centered educational community whose members support one another with mutual understanding and respect. As a Lasallian college, Saint Mary's holds that students are given to its care by God and that teachers grow spiritually and personally when their work is motivated by faith and zeal. The College seeks students, faculty, administrators and staff from different social, economic and cultural backgrounds who come together to grow in knowledge, wisdom and love. A distinctive mark of a Lasallian school is its awareness of the consequences of economic and social injustice and its commitment to the poor. Its members learn to live "their responsibility to share their goods and their service with those who are in need, a responsibility based on the union of all men and women in the world today and on a clear understanding of the meaning of Christianity." (From: The Brothers of the Christian Schools in the World Today: A Declaration).The foundation for everything we do at Saint Mary's is our mission: To probe deeply the mystery of existence by cultivating the ways of knowing and the arts of thinking. Recognizing that the paths to knowledge are many, Saint Mary's College of California offers a diverse curriculum that includes the humanities, arts, sciences, social sciences, education, business administration and nursing, serving traditional students and adult learners in both undergraduate and graduate programs. As an institution where the liberal arts inform and enrich all areas of learning, it places special importance on fostering the intellectual skills and habits of mind, which liberate persons to probe deeply the mystery of existence and live authentically in response to the truths they discover. This liberation is achieved as faculty and students, led by wonder about the nature of reality, look twice, ask why, seek not merely facts but fundamental principles, strive for an integration of all knowledge and express themselves precisely and eloquently. To affirm and foster the Christian understanding of the human person which animates the educational mission of the Catholic Church. Saint Mary's College holds that the mystery which inspires wonder about the nature of existence is revealed in the person of Jesus Christ giving a transcendent meaning to creation and human existence. Nourished by its Christian faith, the College understands the intellectual and spiritual journeys of the human person to be inextricably connected. It promotes the dialogue of faith and reason: it builds community among its members through the celebration of the church's sacramental life; it defends the goodness, dignity and freedom of each person, and fosters sensitivity to social and ethical concerns. Recognizing that all those who sincerely quest for truth contribute to and enhance its stature as a Catholic institution of higher learning, Saint Mary's welcomes members from its own and other traditions, inviting them to collaborate in fulfilling the spiritual mission of the College. To create a student-centered educational community whose members support one another with mutual understanding and respect. As a Lasallian college, Saint Mary's holds that students are given to its care by God and that teachers grow spiritually and personally when their work is motivated by faith and zeal. The College seeks students, faculty, administrators and staff from different social, economic and cultural backgrounds who come together to grow in knowledge, wisdom and love. A distinctive mark of a Lasallian school is its awareness of the consequences of economic and social injustice and its commitment to the poor. Its members learn to live "their responsibility to share their goods and their service with those who are in need, a responsibility based on the union of all men and women in the world today and on a clear understanding of the meaning of Christianity." (From: The Brothers of the Christian Schools in the World Today: A Declaration).

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