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Posted: 28-Apr-22
Location: Shanghai, Shanghai
Salary: Open
Internal Number: ABLAUS31016466ENUSEXTERNAL
RESPONSIBILITIES:
- Develop overall marketing strategy and tactics for consumer/HCP channels & ensure H2C model's strategic role fulfilled with proper programs & executions/tracking
- Develop winning and differentiated brand communication strategies and tactics to build and establish strong brand equity for both channels
- Capitalize on category trend, customer/consumer insights, define growth opportunities & priorities to help to achieve business target
- Administer & supervise marketing plans' implementation with flawless execution
- P&L consciousness, strategically allocate resources & manage marketing expenditure budget to fulfil business needs and financial target
- Liaise with cross functions such as finance, regulatory, medical affairs, sales and GA to ensure marketing strategies are realized. Maintain strong interdepartmental communication and liaison within ADC (locally and internationally).
- In conjunction with sales (HCP sales & consumer sales) to ensure synergy of marketing plan & sales plan and relevant departments to ensure smooth execution
- Establish and sustain close relationship with targeted national and regional KOLs & associates in related specialties
- Maintain up to-date information and understanding of market, competitor and consumer/customers
- Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products.
- Acquiring, developing, and retaining top talent. Creates a learning environment with focus on employee development.
Position experiences:
- Multiple products business management
- Renewal/turn-around/ Growth business
- Strategy development, execution, and measurement
- P&L, budgeting, planning & forecasting, finance
- Risk-based analysis and decision making, and contingency planning
- Identify and capitalize on customer opportunities.
- Talent management/development
- Regulatory, QA, legal policies/environment
- Move from an operational "doing" role to a strategic one. Achieve results through teams rather than individual effort.
Required marketing expertise
- Brand visioning and positioning and product branding and messaging
- Customer, consumer, and shopper insights and understanding and converted to drive growth
- Healthcare/institutional marketing understanding
- Brand visioning and positioning
- Product branding and messaging
- Complex pricing strategies
- Competitive benchmarking and strategies
- Resource acquisition & allocation
- Marketing spend ROI
- Promotions, advertising, external agency relationships
About Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
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