Develop overall marketing strategy and tactics for consumer/HCP channels & ensure H2C model's strategic role fulfilled with proper programs & executions/tracking
Develop winning and differentiated brand communication strategies and tactics to build and establish strong brand equity for both channels
Capitalize on category trend, customer/consumer insights, define growth opportunities & priorities to help to achieve business target
Administer & supervise marketing plans' implementation with flawless execution
P&L consciousness, strategically allocate resources & manage marketing expenditure budget to fulfil business needs and financial target
Liaise with cross functions such as finance, regulatory, medical affairs, sales and GA to ensure marketing strategies are realized. Maintain strong interdepartmental communication and liaison within ADC (locally and internationally).
In conjunction with sales (HCP sales & consumer sales) to ensure synergy of marketing plan & sales plan and relevant departments to ensure smooth execution
Establish and sustain close relationship with targeted national and regional KOLs & associates in related specialties
Maintain up to-date information and understanding of market, competitor and consumer/customers
Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products.
Acquiring, developing, and retaining top talent. Creates a learning environment with focus on employee development.
Multiple products business management
Renewal/turn-around/ Growth business
Strategy development, execution, and measurement
P&L, budgeting, planning & forecasting, finance
Risk-based analysis and decision making, and contingency planning
Identify and capitalize on customer opportunities.
Regulatory, QA, legal policies/environment
Move from an operational "doing" role to a strategic one. Achieve results through teams rather than individual effort.
Required marketing expertise
Brand visioning and positioning and product branding and messaging
Customer, consumer, and shopper insights and understanding and converted to drive growth
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.