We are looking for a Director, Integrated Marketing, Patient Communications & Engagement to join our team! Reporting to our Senior Director, Integrated Marketing, Patient Communications & Engagement, this role is a great opportunity for someone who loves to collaborate with both marketing and technical staff.
Drive MSKs patient communications efforts by planning, strategizing, writing, and editing patient- and caregiver-specific content for our external websites, patient portal, app, email, SMS, print, brochures, and mailers.
Help build and update patient communications messaging journey maps, by auditing current communications, interviewing key partners, and building a map of when and which content reaches patients.
Build and refine patient communications style guidelines, in partnership with Editorial and Patient Education.
Capture key business and user insights, and apply planning skills to build a long-term vision for the patient content.
Help develop and refine an editorial calendar for patient and caregiver communications, including optimal channels and timing.
Coordinate communications efforts with Development, Patient Education, and departments across MSK on communications that reach patients.
Analyze and update data from patient communications sends and MyMSK patient portal/app usage across channels.
Collaborate with internal partners to create new digital features and functionality for patient communications, including website and app improvements, especially to help drive engagement.
Review, prioritize, and strategize for patient communications intake request forms submitted from across MSK.
Write and edit patient communications materials across channels to meet style guidelines.
10+ years of progressively responsible experience with digital writing and editing, particularly for patients, at a hospital, academic medical center, healthcare organization, scientific research organization, or digital agency.
Background in website, email, and SMS copy writing and editing.
Experience in working with Salesforce, Jira, and Google Analytics preferred.
Exceptional writing, editing, and presentation skills.
Proficiency with Microsoft Office suite and apps.
Please include a cover letter in order to be considered for this role.
At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes. For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.