Leverage research and analyze data to develop and/or support a sound understanding of customer segments, trends, needs, and expectations. Translate market, industry, and product research within to address new market and business opportunities; identify internal and external campaigns and partnerships to fuel innovation.
Product and Solution Go-to-Market
Develop and activate go-to-market strategy through appropriate channels based on evaluation of the proposed complex products, solutions, and services.
Channels and Touchpoints Integration
Define the approach and delivery of multichannel marketing integration, ensuring the right processes and methodologies are in place to integrate the customer's point of view, from customer acquisition to engagement to success.
Marketing Campaign Development
Manage advertising/promotion/other marketing campaigns and negotiate service level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.
Strategy Formation andImplementation
Develop tactical plans for optimizing resources and assets being managed within a given area or department.
Contribute to the development of campaign plans, forecast performance against
business key performance indicators; develop business cases for key activities/
projects: and estimate the financial and human resources required to deliver
Insights and Reporting
Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations.
Stakeholder Engagement and Network of Influence
Assist with stakeholder engagement by arranging actions, meetings, events, and supporting materials to leverage the assets of all stakeholders and meet campaign needs. Demonstrate understanding of the value of networking by participating and contributing in a network of people, technologies, and ideas inside and outside the company.
BEHAVIOR COMPETENCIES (what we are looking for)
Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals. For example, stays focused on plans and improvises in response to changes, including risks and contingencies. Aligns own team's work with other workgroups. Looks ahead to determine and obtain needed resources to complete plans.
Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies. For example, keeps up to date on current and future industry trends and market forces and considers these when making decisions. Clearly identifies and prioritizes efforts and initiatives to have the greatest strategic impact on the organization.
Customer Focus: Builds strong customer relationships and delivers customer-centric solutions. For example, digs deeply into customer feedback and drives the innovations that can enable the organization to better meet customers' future needs. Frequently adjusts approach to ensure customer needs are met and to improve service.
Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. For example, encourages coworkers and external partners to work together as a team, and makes sure they get credit for doing so. Encourages people to share their honest views, responds in a non-defensive way when they do.
Drives Results: Consistently achieves results, even under tough circumstances. For example, regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.
Cultivates Innovation: Creates new and better ways for the organization to be successful. For example, motivates others to find new and better ways to address challenges; provides support and resources for promising ideas. Encourages people to incorporate varied perspectives to strengthen the innovation process.
KEY SKILLS NEEDED
Commercial Acumen: Applies understanding of the business environment and objectives to develop solutions without supervision, while also providing technical assistance when necessary.
Distributed Marketing: Proficient in the distributed marketing landscape, aligning marketing strategies and developing marketing campaigns to offer comprehensive solutions for clients.
Marketing Commercialization: Applies expertise to develop the best possible commercial proposition that fulfills the needs of specific B2B and B2C clients and the marketplace .
A BS, BA in Marketing, Business, Communications or Technical Degree background in a business-to-business commercial marketing role, preferably in an industrial. University / Postgraduate (Master's Degree) preferred. MBA is preferred.
General Experience: Substantial general work experience together with comprehensive job related
experience in own area of expertise to fully competent level. (Over 6 years to 10 years)
Managerial Experience: Experience of planning, managing and organizing resources within short /
medium timescales within the overall policy framework. (Over 6 years to 10 years)
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.