Direct Marketing/CRM/Database, Event Marketing, Marketing: Communications
4 Year Degree
Leica Microsystems develops and manufactures microscopes and scientific instruments for the analysis of microstructures and nanostructures. A Danaher Operating company committed to helping realize Life's potential.
Join a successful marketing team that pushes the envelope to support three divisions: the life science division, industry division, and medical division.
The Marketing Communications Project Specialist manages all advertising and promotional (A&P) activities for the Life Science, Industrial and Medical Divisions of Leica Microsystems in Americas. Their efforts aid in building our brand presence, ensuring that customers and potential customers receive our message and result in the generation of sales ready leads.
On-time and on-budget Project Management is critical to the success of the Marcom Specialist. This individual manages inputs from multiple locations and assimilates all into a media plan that assists the segment Marketing Managers, and the overall organization, in meeting the business objectives. The Marcom Specialist quarterbacks the execution of our annual A&P plans through both internal and external resources.
Financial management of the A&P budget, along with monthly forecasting, is also critical to success. The Marcom Specialist is the traffic manager for A&P dollars going in and out of each business segment. In addition, this individual negotiates with 3rd party suppliers with Leica’s best interest in mind and seeks out new providers that add value to our A&P plans.
The Marcom Specialist is able to take highly technical content and condense it down to concise and interesting copy by utilizing their excellent writing skills. This individual also proofs content from sources around the organization to ensure our message is easily understood.
Minimum 5 years Marketing experience in a for-profit (preferably B2B) org
Skilled in Adobe Illustrator, Photoshop and InDesign
Proven Project Management experience with process-oriented mind set
Budgeting, forecasting and financial management experience
Excellent written communication skills, ability to summarize highly technical content and proof-reading expertise
Strong email marketing expertise & experience with email marketing systems
Managing agencies and 3rd party partners, including cost negotiation skills
Proven Event Marketing expertise
Deep understanding of "how the web works" from a customer perspective (e.g. user experience, behavioral, data, social) and from an execution standpoint – must know how to execute campaigns online and prove hands on capability including search, email, display, web and campaign analytics
BA / BS degree
Internal Number: LEI005018
About Leica Microsystems
About Leica Microsystems
Leica Microsystems develops and manufactures microscopes and scientific instruments for the analysis of microstructures and nanostructures.
Widely recognized for optical precision and innovative technology, the company is one of the market leaders in compound and stereo microscopy, digital microscopy, confocal laser scanning and super-resolution microscopy with related imaging systems, electron microscopy sample preparation, and surgical microscopy.
Users of Leica Microsystems’ instruments and services can be found in both clinical and life science research, several surgical specializations, disciplines associated with material sciences, the manufacturing industry, and forensics services as well as in classrooms around the world. Instruments and workflow solutions for electron microscopy sample preparation for life sciences and industrial applications alike complete the company’s product portfolio.
Leica Microsystems has six major plants and product development sites located in Wetzlar and Mannheim (Germany), Vienna (Austria), Heerbrugg (Switzerland), Morrisville (USA), and Singapore. The company is represented in over 100 count...ries, has sales and service organizations in 20 countries, and an international network of distribution partners. Its headquarters are located in Wetzlar, Germany. Leica Microsystems is part of Danaher.