Product Manager, Product and Solutions Marketing, Biopharma Services
Location: Mansfield, Massachusetts
Internal Number: 20131131-3
What Product or Services Marketing contributes to Cardinal Health Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Cardinal Health Biopharma Services is an experienced team of trusted advisors developing solutions for the opportunities and challenges facing biopharma companies. We develop configurable solutions that help biopharma companies enhance product success and enable high quality patient care to help improve the lives of people every day.
This position will be responsible for executing marketing plans across Biopharma Services with a focus on Regulatory Sciences and Insights & Engagement.
Responsible for developing and implementing tailored marketing plans for Regulatory Sciences and Insights & Engagement to raise awareness, drive lead generation, and increase adoption of our services. Requires close collaboration with business leaders and sales teams.
Responsible for execution of select target initiatives for Advanced Therapy Solutions, including but not limited to campaigns and content.
In partnership with other members of the marketing team and digital marketing, executes lead generation strategies through paid and owned channels.
Positions website as a sustainable lead generation source by refining messaging, developing relevant marketing content, and organizing solutions for optimal user experience.
Implements promotional tactics and develops sales enablement tools that align to the priority initiatives for Regulatory Sciences and Insights & Engagement.
Works closely with business leadership and sales teams to implement, track and measure the effectiveness (ROI) of aligned sales and marketing efforts, fully leveraging sales and marketing automation tools.
Ensures consistency of messaging and branding across marketing materials and customer-facing communications.
Partners with Events Advisor to plan and execute strategic conference strategy at key industry conferences.
Partners with Senior Manager of Market Research to conduct market research to understand perceptions and unmet needs.
Responsible for the ongoing management and tracking of marketing expenses and marketing budget for Regulatory Sciences and Insights & Engagement.
Collaborates effectively with others and builds strategic alliances to gain and drive support from all stakeholders.
Works effectively across cross functional groups including but not limited to Digital Marketing, Communications, Sales, Brand Strategy, Creative Services, Training, and New Product Development.
Bachelor's degree in Marketing or related field, preferred
4+ years of experience in Marketing or related field, experience in the healthcare industry is strongly preferred
Experience in biopharmaceutical industry preferred
Excellent communication, presentation and writing skills
Demonstrated project management and marketing skills and experience
Ability to prioritize and balance multiple initiatives
Ability/willingness to travel up to 25% (domestic travel)
What is expected of you and others at this level
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business.
Demonstrates knowledge of marketing disciplines and concepts necessary for building business and marketing plans. This includes an understanding of traditional and emerging marketing channels.
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects.
Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives.
Completes work independently and receives general guidance on new projects.
May act as a mentor to less experienced colleagues.
Anticipated salary range: $78,500-112,100
Bonus eligible: No
Benefits: Health insurance, 401k Contributions, Paid Time Off, Vacation, STD/LTD
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities.We are a crucial link between the clinical and operational sides of healthcare, delivering end-to-end solutions and data-driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care. With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges – now, and in the future.As a global, growing company, we’re able to offer rewarding careers that let you make a positive impact on our customers and communities.