Description

Job Overview:

We are seeking a hands-on Marketing Manager to lead execution across three operating businesses in retail and wellness. This role is responsible for driving customer acquisition, retention and measurable revenue growth. This is not a strategy-only or social media role. We are looking for someone who builds, launches, and optimizes campaigns directly.

This position is on-site and works closely with operations leadership.

Responsibilities:

The Marketing Manager will own end-to-end execution and performance across multiple operating businesses.

Campaign Planning & Execution

Build and manage a rolling 90-day marketing calendar aligned with seasonal promotions and quarterly business priorities.
Design and execute monthly promotional campaigns (offers, bundles, habit-building incentives)
Coordinate creative, in-store signage, digital assets and rollout across businesses.
Ensure consistent execution across all marketing channels.
Paid Media Management

Build, launch, and optimize Google Search and Meta campaigns
Test and provide feedback on alternate paid media such as NextDoor, Yelp, and LinkedIn
Manage retargeting and local acquisition strategies
Allocate monthly budgets across locations and initiatives
Track cost per acquisition (CPA), return on ad spend (ROAS), and campaign lift
CRM & Retention Marketing

Build and manage email and SMS campaigns
Develop lifecycle automation (welcome, reactivation, promo, loyalty)
Drive customer visit frequency and lifetime value
Increase digital adoption including app downloads and delivery enrollment
Direct Mail & Local Activation

Manage quarterly direct mail campaigns including creative coordination, vendor oversight, and performance tracking
Oversee local sponsorships, community outreach and partnership initiatives.
Coordinate donation programs and event participation
Support neighborhood-level marketing efforts in collaboration with businesses.
Quarterly Growth Initiatives

Lead focused quarterly initiatives aligned with business priorities.
Develop targeted acquisition campaigns for new service lines.
Test and optimize offers to drive new trial and recurring revenue.
Content & Brand Execution

Oversee organic social media cadence.
Ensure messaging aligns with brand pillars and value propositions.
Create or manage production of digital and print creative assets.
Performance Reporting & Accountability

Deliver a monthly marketing performance dashboard
Identify what to scale, adjust, or eliminate
Present results and recommendations to leadership
Team Leadership

Supervise and direct the Marketing Coordinator
Set weekly priorities and ensure deadlines are met
Maintain clear ownership between strategy, execution, and reporting

Benefits:

401(k) matching
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance
 

Requirements

Qualifications: 

4–8 years experience in hands-on marketing execution
Experience managing Google Ads + Meta Ads
Experience with CRM/email platforms (Klaviyo, HubSpot, Mailchimp, etc.)
Comfortable building campaigns directly (not outsourcing)
Background in retail, franchise, fitness, hospitality, or service businesses preferred
Strong organizational and operational mindset
Compensation: