Description
Join Our Mission to Revolutionize the Printing Industry. At Onyx, we thrive in an innovative environment, embracing an entrepreneurial mindset. Here, every individual plays a vital role in shaping our business landscape. Our dedication to engineering and prioritizing our customers' needs has cemented Onyx's position as a digital printing workflow software forerunner. We're on a mission: enabling printing enterprises globally to maximize their efficiency and profitability.
Role Overview: Marketing Lead Step into a pivotal role where you'll spearhead a dynamic marketing team, steering the conceptualization and implementation of comprehensive marketing strategies. Your efforts will catalyze our product and service revenue streams and elevate the Onyx brand globally. This is your arena if you're a marketing maven with a knack for nurturing talent and a flair for international business nuances.
Key Responsibilities
Collaborate closely with executives, developing and implementing a global marketing strategy that aligns with company objectives.
Analyze international market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
Mastermind and roll out product marketing initiatives, encompassing sales materials, digital platforms, social media engagement, PR endeavors, and more.
Deep dive into Onyx Graphics’ offerings, gaining insights into our products, services, and global distribution strategies.
Conduct market research to identify new opportunities and challenges in different regions.
Monitor and report on ROI and KPIs for marketing activities.
Uphold brand consistency across all marketing materials and corporate communications worldwide.
Conceive impactful advertising campaigns geared towards lead generation while continually assessing campaign performance.
Craft and circulate email newsletters, blog posts, and social media updates, ensuring a robust and up-to-date customer and prospect database.
Coordinate and represent at industry trade shows, customer engagements, and internal meetings.
Manage global digital marketing initiatives, including SEM, SEO, social media, email marketing, and Content Marketing.
Oversee content updates for our multi-lingual corporate websites.
Act as the go-to expert for marketing resources, bridging the gap between external collaborators and our internal teams.
Stay updated with the latest marketing trends, tools, and best practices.
Attend relevant workshops, courses, and conferences to enhance professional growth.
Develop and manage the global marketing budget.
Ensure efficient use of resources and track expenditures.
Lead and mentor a diverse marketing team, fostering creativity, accountability, and professional growth.
Collaborate with sales, product, and other departments to ensure marketing strategies align with company goals.
Skillset
Stellar communication prowess, both written and spoken.
Proficient in updating senior leadership on project progress and schedules.
Robust project management acumen, excelling in prioritization even under stringent deadlines.
Cultural sensitivity to global marketing nuances and strategies.
Aptitude for understanding intricate technical and business constructs and translating them lucidly.
Agility in navigating shifting priorities and juggling multiple projects.
Resilience under pressure, commitment to deadlines, and willingness to go the extra mile.
A reservoir of creativity and innovation.
Qualifications & Experience
Bachelor's in Marketing or equivalent in a related field.
Willingness to embark on domestic and international travels (20% of the time).
5+ years in a marketing-centric role.
Expertise in Adobe Creative Cloud – including Photoshop, Illustrator, InDesign, & Premiere.
Adept with Microsoft Office suite, particularly Word, Excel, and PowerPoint.
Expert-level experience in Salesforce
Preferred Attributes
Background in SaaS, B2B or channel marketing.
Familiarity with marketing software tools.
Exposure to international business dynamics and international marketing experience with cultural sensitivity. (Experience in the China market a plus)
Experience liaising with translation service providers.
Fluency in English required; additional languages preferred.
MBA or Master's degree in Marketing