OWN IT is a precision health company serving high-achieving business owners earning 7+ figures. We educate, equip, and empower individuals who often prioritize business success at the expense of personal health, helping them achieve elite physical and mental fitness to maximize their impact and influence. We accomplish this through a science-backed, hyper-personalized, and data-driven system designed to seamlessly integrate into their demanding lifestyles.

About the Role:

We're building a scalable digital marketing engine to complement our proven high-touch telesales model. As OWN IT’s first Marketing Director, you will lead the strategy and execution of high-impact content that builds long-term brand equity, drives lead generation, and positions Justin Roethlingshoefer and OWN IT as the leading voices in health optimization for elite business leaders.

This is not a “make it pretty” role—it’s a mission-critical, full-stack creative leadership position for someone who is equally strategic and hands-on.

Success in this role will require a content-first approach across platforms (Instagram, Facebook, LinkedIn, YouTube, Email), strong digital marketing strategy experience (including funnel development, websites, and landing pages), and exceptional lead generation capabilities to support a telesales-driven model.

Responsibilities:

1. Brand Leadership

• Translate our messaging framework, client voice research, and brand differentiators into scroll-stopping content.
• Evolve and protect brand visual identity and ensure it remains aligned with our mission and market position.
• Direct and produce brand and testimonial videos, ensuring high emotional resonance with our avatar, “Successful Sam.”

2. Content & Creative Strategy

• Lead and evolve a hub-and-spoke content strategy across YouTube, podcast, newsletter, Instagram, LinkedIn, Facebook, and blog.
• Direct content calendars aligned to brand campaigns, launches, and sales objectives.
• Lead brand-aligned content ideation, production, and repurposing systems across long-form (YouTube, podcast) and short-form (Reels, Shorts, Stories).
• Ensure consistency in voice, tone, style, and design across all platforms.
• Integrate testimonials, case studies, data visuals, and before-after stories to support trust-building and credibility.

3. Creative Team Leadership

• Lead and scale a small but mighty team of video editors, designers, content writers, and contractors.
• Manage timelines, tools (ClickUp, Notion, etc.), and review/approval systems to ensure high-volume, high-quality output.
• Act as final gatekeeper for brand tone and creative excellence.
  
  

4. Performance-Driven Creative Execution

• Drive leads and nurture them through creative storytelling, DMs, CTAs, and email automation.
• Create an organic content strategy focused on audience growth & engagement.
• Build and optimize funnels, quizzes, VSLs, lead magnets, and retargeting sequences.
• Oversee the creation of newsletters and nurture sequences that educate, inspire, and convert.
• Collaborate closely with our Sales Team to ensure marketing content translates into qualified, high-intent booked calls.
  
  

5. Campaigns & Paid Media

• Collaborate on the development and execution of full-funnel paid strategies, including cold audience acquisition and retargeting.
• Design and test creatives for paid channels (Meta, YouTube, Google, LI).

Requirements:

• 5+ years of experience leading creative teams or projects within high-performing digital brands—experience in health, wellness, or personal branding is a strong plus.
• Mastery in brand storytelling, design, video production, and social content creation.
• Deep understanding of YouTube, podcasting, email, and paid social creative best practices.
• Proven ability to work in both visionary and executor modes—strategic and hands-on.
• Experience creating and optimizing full-funnel digital assets, including lead magnets, nurture sequences, VSLs, and retargeting campaigns.
• Comfort using data to inform creative decisions and improve engagement, conversion, and retention metrics.
• Skilled at developing and refining brand messaging frameworks and ideal client avatars for content alignment and conversion.

Who You Are:

• Obsessively mission-driven—you care about people living fully and boldly in their purpose.
• A creative visionary who sees the big picture and builds the system to get there.
• Fiercely organized with elite attention to detail and high creative standards.
• Comfortable working in a fast-paced, entrepreneurial environment where things evolve quickly.
• A collaborative leader who sets ego aside, welcomes feedback, and contributes meaningfully to a high-performance team.

A Plus!:

• Experience with health/fitness, longevity, personal development, or bio-optimization brands.
• Resides in Miami, FL
• Videography experience

More About Us:

Founded in 2020, OWN IT has experienced rapid and consistent growth, with current annual revenue well over 7 figures. To date, the company has served over 700 clients, ranging from CEOs & business owners to former professional athletes, all seeking long-term vitality, not just short-term health fixes.

The OWN IT team consists of 30+ specialized experts including registered dietitians, mindset coaches, medical advisors, fitness professionals, and data analysts. While strong in delivery and fulfillment, the team lacks in-house marketing talent—a gap currently being filled by external partners to support growth and brand amplification.

OWN IT is a precision health system engineered for high-performing leaders who refuse to settle. We leverage biometric, cellular, and genetic data—not guesswork—to create a hyper-personalized health strategy designed to fit seamlessly into our clients’ demanding lives.

• Custom health strategy based on data (not generic advice)
• Precision nutrition, fitness, sleep, and recovery protocols built for high achiever
• Relationship-based accountability and elite coaching for guaranteed succes
• A blueprint for energy, longevity, and peak performance—for life

About OWN IT Coaching

OWN IT is a precision health company serving high-achieving business owners earning 7+ figures. We educate, equip, and empower individuals who often prioritize business success at the expense of personal health, helping them achieve elite physical and mental fitness to maximize their impact and influence. We accomplish this through a science-backed, hyper-personalized, and data-driven system designed to seamlessly integrate into their demanding lifestyles.

Connections working at OWN IT Coaching