Description

Seasonal, Part-Time Communications and Partnerships Manager
Santa’s Secret Workshop
Location: Long Island City, Queens / Hybrid
Type: Part-Time, Seasonal
Hours: Approximately up to 40 hours per month
Compensation: $35–$40/hour, based on experience

Santa’s Secret Workshop is seeking a creative, resourceful, and relationship-driven Seasonal, Part-Time Communications and Partnerships Manager to support brand visibility and seasonal growth.

Santa’s Secret Workshop is an immersive holiday experience that blends theatrical storytelling, personalized Santa visits, and professional photography to create meaningful memories for families. Rooted in kindness, imagination, and generosity, the company is building a distinctive seasonal brand centered on connection, care, and unforgettable experiences.

This role is designed for a communications professional who can work efficiently within a limited number of weekly hours and focus on high-impact outreach that builds awareness, strengthens community presence, and supports revenue growth.

The primary mission of this role is to help position Santa’s Secret Workshop as a beloved local holiday tradition and a must-do seasonal experience for families through targeted media outreach, partnership development, influencer engagement, social media support, and email marketing.

This role is ideal for a professional who can identify high-impact opportunities and execute efficiently within a focused part-time schedule.

Key Responsibilities 

Media Relations & Publicity

         Craft and pitch compelling storylines to local press, parenting blogs, digital publications, and community outlets

         Secure features in holiday roundups, family guides, and seasonal “best of” coverage

         Build and maintain media relationships that increase awareness and credibility for the brand

         Serve as a point person for priority media-related outreach and opportunities

Influencer & Partner Engagement

         Identify and recruit local parent influencers, family-focused creators, and community voices aligned with the brand

         Coordinate visits, reviews, and content opportunities

         Build cross-promotional partnerships with local businesses, schools, family-centered brands, and community organizations

         Develop thoughtful partnerships that expand visibility and support audience growth

Social Media Support

         Help lead and execute Instagram priorities across Reels, Stories, and posts

         Maintain a polished, warm, and consistent brand voice

         Monitor engagement and identify opportunities to strengthen storytelling and audience connection

         Support content that builds excitement, trust, and seasonal anticipation

Email Marketing

         Develop and execute email campaigns to nurture leads, re-engage past families, and convert new audiences

         Segment audiences to improve campaign effectiveness

         Track performance metrics including opens, clicks, and conversions

         Support messaging tied to seasonal campaigns, bookings, and partnerships

Brand Reputation & Community Presence

         Help generate positive reviews, testimonials, and goodwill around the brand

         Identify opportunities for Santa’s Secret Workshop to engage with local charities, family events, and community initiatives

         Support the brand’s reputation as a trusted, joyful, high-quality family experience

Primary Areas of Focus

         Media outreach and seasonal publicity

         Influencer and local partnership development

         Instagram support and brand storytelling

         Email campaign support tied to audience growth and bookings

 Requirements & Qualifications

         3+ years of experience in PR, communications, marketing, partnerships, or a related field

         Proven ability to pitch media, secure coverage, and identify strong story angles

         Strong understanding of Instagram, content strategy, and audience engagement

         Demonstrated success building partnerships and community-based visibility

         Excellent writing skills across pitches, press releases, captions, and newsletters

         Highly organized, proactive, and comfortable managing multiple outreach efforts

         Able to work effectively in a part-time, seasonal role with clear priorities and focused execution

         Experience with family, lifestyle, hospitality, entertainment, or experiential brands is a plus

Ideal Candidate

         Understands how to make a brand feel visible, credible, and locally relevant

         Has strong instincts for storytelling, timing, and audience appeal

         Builds relationships naturally and follows through professionally

         Can work strategically while also executing day-to-day outreach

         Is energized by helping a seasonal business create momentum during critical growth periods

Application Details

To apply, please send the following to hello@santasecretworkshop.com with the subject line: Communications and Partnerships Manager Application

         Resume

         Brief cover note sharing your interest in the role

         1 to 3 relevant work samples, if available, such as media pitches, social copy, partnership outreach, press materials, or email campaign work