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Genesis HealthCare, Inc.
Trumbull, CT, United States
Marketing and Admissions Director
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Marketing and Admissions Director
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Description
Overview
Responsibilities
The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.Here's a brief overview of the responsibilities and core impact this role will make:
- Referral Generation - Management
- Competitive Landscape Analysis
- Community Engagement - Brand Management
- Territory Management and Admissions
- Benefits Verifications
- Leadership and Team Building
Qualifications
Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.
Ability to adjust work schedule based on centers' business need, specifically incoming admissions.
Benefits
- Variable compensation plans
- Tuition, Travel, and Wireless Service Discounts
- Employee Assistance Program to support mental health
- Employee Foundation to financially assist through unforeseen hardships
- Diverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company's DNA.
- Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
- Pet Insurance
- Term and Whole Life Insurance
- Short-term Disability
- Hospital Indemnity
- Personal Accident
- Critical Illness
- Cancer Coverage
Posted Salary Range
USD $70,000.00 - USD $80,000.00 /Yr. #J-18808-Ljbffr
Job ID: f14adde5-5865091480
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